Programs, Not Packages: A Better Way to Structure Your Private Practice | IP 185

Here’s the thing.

If you’re like most healing arts professionals, you sell your time.

Five sessions. Ten sessions. Maybe a package here or there.

But what if you focused on your expertise, and the transformation your clients get when they work with you? What if you designed your practice around that instead?

In this conversation, Joanna Sapir and I explore what it means to create structured client programs — intentional journeys that guide someone from where they are to where they want to be — while also bringing more clarity and predictability to your income.

If you’re tired of selling hours for dollars, and looking for a more creative, robust way to design your private practice, this episode may open up a whole new way of thinking.

In this episode, you’ll hear…

• The difference between a session package and a truly transformational program. (Such a great shift to make…)
• How front-end and back-end offers can support both immediate results and long-term healing (and lead to healthy, sustainable client relationships over time.)
• Why narrowing in on your ideal client actually strengthens your work. (Hmmm…-where have you heard that before? 😉)
• What a truly consultative sales process really looks like (without the weird pressure! 😅)

We also talked about pricing — and why the structure of your offers matters more than most practitioners realize.

When you get this right, great things can happen.

Deeper client outcomes. Stronger positioning in your community. And a business model that actually supports the life you’re trying to build.

And hey! Be sure to grab Joanna’s handout on the three core systems she says you need to have in place (including her sales framework). You’ll see the link for that with her bio below.

This could really set your practice apart, y’all.

Just sayin’. :)

~Wendy

P.S. If this conversation nudges you into looking at how your pricing and structure are working for you (or not!) I'd love for you to explore Mind Over Money™.

This little mini course is my 31-day reset for your relationship with money — combining a nice blend of inspiration and practical strategy in about five minutes a day. And - it comes with your own downloadable journal!

Use promo code Ideal50 to get $50 off! 💖

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TODAY’S GUEST: Joanna Sapir

Joanna Sapir is a business strategist for holistic practitioners, particularly those that integrate multiple modalities. Her special ability is in helping practitioners set up repeatable systems and processes in their businesses to serve their clients more powerfully, enroll committed long-term clients, and create steady income and cash flow. Born and raised in the San Francisco Bay Area, she is a mother of two, a USA Masters National Champion in Olympic-style Weightlifting, and the host of the Business Revolution for Practitioners podcast.

Her Website
Her Podcast
Her Gift: Three Powerful Systems that will Completely Transform Your Practice

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MENTIONED

• Mind Over Money™
  One of my most popular courses. Develop a whole new abundance mindset with inspiration AND strategy in just 5 minutes a day for 31 days. You’ll thank me later. :)
  
  Use the Promo Code “Ideal50” to get $50 off. (Sweet!)
  Learn more here.
• Want to be my guest on Ideal Practice? Submit your application here.