Is It Wrong to Sell Something When the World Is in Crisis?

You are stronger than you think. And you have something important to contribute. So I want to encourage you in any way I can.

Each day this month, I’m offering you 4 gifts: 1 image, 1 quote, 1 idea, and 1 thing you might want to try, your 11:11 message for the day.

If this is helpful, enjoy! (And please share!)



Where there is no struggle, there is no strength.
― Oprah Winfrey (b. 1954) American talk show host, television producer, and philanthropist


Recently, I heard a speaker who said we tend to go through some kind of economic downturn about every 10 years. Just within the last few decades, there was the dot com crash of the late 90’s, the Great Recession of 2008, and then the global pandemic we find ourselves in right now.

Each time, it feels like the whole world has fallen apart. And each time, he said, millionaires are born.

With every crisis, there are businesses who fail, yes – and Lord knows that’s tough.

But there are also businesses that thrive.

I’m seeing all kinds of creative ideas among my coaching clients, many of whom are finding new and better ways to offer their services and meet the changing needs of their audience.

I’m seeing resilience, too, when they hit a roadblock, back up, find a solution, and move forward again. They’re figuring things out.

Thinking about all this, I have two questions for you.

Why couldn’t your business be one of those that thrives?
What needs to happen for that to be so?


Pay attention to your words, to the story you tell about your work.

Are you complaining to colleagues that ‘no one’ would want to hire you right now? Do you think it’s wrong or insensitive to make an offer (that is, to sell something) when the world is in crisis?

Or are you listening to your peeps, working to understand what they really need, and searching for creative, effective, ethical and profitable ways to help?

People are still spending; they are just being more intentional about what they buy. If you offer real value and help solve real problems, they will be willing to invest in themselves, through you.

What can you offer that you know they need right now?

Why do they need it? And how do they get it?

I’d love to hear. And so would they.

Be well,

P.S. You are resilient. You can figure this out. But if you’re totally stuck, maybe a little coaching could help. Reach out for more info.


50% Complete