This month, we’re diving into detail on what it takes to market your practice, and today, we’re talking about websites. So much fun, right?
Okay. so maybe not, lol.
But in today’s digital world, your website may well be the first place potential clients go to learn about your services. When they do, you want them to hang around, right? Dive a little deeper? Maybe even be curious enough to give you a call?
Yes. You do. And today’s message will help you reach that goal.
As we do each week, I’m bringing you one video, one quote, one idea, and one thing you might want to try.
Here’s your 11:11 for today.
With easy templates available on platforms like Wix, SquareSpace and others, your website may look great! And yet, there are common mistakes that could still trip up your site, even with a handy template.
Check out today’s training for 8 mistakes you’ll want to avoid when creating YOUR practice website.
"Learn from the mistakes of others.
You can't live long enough to make them all yourself."
As healers, coaches and creatives, we spend a lot of fun energy exploring creative and delightful ways to encourage others and improve the lives of those who come to us for help.
Learning new clinical skills or coaching techniques feels healthy.
Helping people feels good.
Working on our website feels like vacuuming. ;)
We know things may look a little better but does it really matter that much in the grand scheme of things?
Just yesterday, I did a consult with a nurse practitioner who is in such high demand that she doesn’t need a website, a PsychToday profile, or any other kind of online presence. She just
needed a system for sorting out the intense demand for her services.
But you may not have that luxury. And if, like the rest of us, your website is your best way of presenting yourself to the world, it’s worth the time and effort to get it right.
What did you think about the mistakes I covered in today’s training?
If you’re just not sure about whether this matters all that much, try this.
Go to your online directory of choice, and find the top 5-7 practitioners or group practices in your industry, and go look at their websites.
As you look them over, imagine that you're a new client, checking out their programs, services or offers for potential help. Pretend that you know nothing about the type of work they do.
How do you feel as you explore those sites? Encouraged? Intrigued? Maybe even excited?
Or is it something else. A little confused? Perhaps overwhelmed? Maybe even frustrated?
Either way is informative. Make a list of what you like about each site, and about what doesn’t sit so well, adding that to what I’ve taught you in this video.
Now use your new perspective to check out your own site.
What works great? And what could use a few tweaks?
P.S. I’m not a visual brand specialist by any means, so I can’t help much with the visuals of your site. But if you could use help getting clear about your ideal client, who they are, and how you want to speak to them through your site, reach out.
We could do an entire day together getting your messaging just right. Hit reply to learn more about scheduling a VIP Strategy Day.
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