Episode 93. Legacy Work: How One Therapist Built an 8 Figure Practice That Still Feeds Her Soul

Y'all know that when I talk about what it means to have an Ideal Practice, I’m talking about building a private practice that is ideal for you. And of course, that's very different from one person to the next.

But the one thing that we all have in common, is that we want to make money, good money. And we want to do so in a way that feels good, and is in alignment with who we are.

That’s exactly what today’s guest, Dr. Ajita Robinson, has done. And how she’s done it is nothing short of inspiring.

Ajita is a Grief and Trauma Therapist, a bestselling author, a TEDx Speaker, and an Income Strategist, along with many other achievements.

More than anything, though, she’s building a true legacy of mental health care that is impacting lives across the U.S., while still having a life of her own.

In this episode, you’ll hear about her journey, all the way from trauma survivor to the incredible success of building an 8 figure practice. (!)

And the coolest part is that she’s doing this in a really unique way that I’ve not heard much about before: a powerful combination of smart strategic thinking, building the right relationships, and leveraging the power of contracts and grants.

My hope is that this will inspire you to think differently as well.

But perhaps more than anything, I want you to hear what she did once she realized she was out of alignment with her own values in what had been a really successful career. There’s a story there that you’re going to love.

Isn't it funny how, when you’re being called to a certain path, the universe keeps bringing you back to it over and over and over again? 🤔


In this episode, you’ll learn:

  1. Why you’re never starting from zero even if you have to start over, and that your skills are far more transferable than you realize.
  2. How she managed to diversify her income and scale her business by building the right relationships. (So dang smart.)
  3. How to serve your clients, rather than sell to them.
  4. Why you might need to give your clients what they want before you can give them what they need.
  5. The importance of doing your own inner work before you can heal others.

I am SO not kidding when I tell you that you are in for a treat. And yes, I know I say that all the time, but you really are in for a treat!

I can’t wait for you to hear this!

P.S. pppsssst…Have you heard about this?

I am in the middle of developing a structured mastermind specifically for advanced practice owners, and I’m wondering if that might be you. I explained what a Mastermind is and how it works in Episode 44.

You might be working way too many hours, facing burnout, and looking for a better way. Or, you might be feeling pretty good about things and ready to grow, but hold back because it feels like So Much Work. You might just be tired of trying to figure out everything all by yourself. Maybe it’s time to get some help.

Maybe it’s time to find your tribe. 🖤

I am putting together a small cohort of practitioners for a 7 month mastermind with a purpose. This is not a small thing; it’s an investment in your practice, and in your Self. But it is a cool thing. If you’d like to know more, hit the button below to get all the details.

On that page you’ll see a button where you can fill out a very simple application first. This doesn’t commit you to anything - it’s just a little homework that will help me sort out if this is a good fit for you. Then, you and I should hop on a short, 15 minute call to talk it through together.

You shouldn’t have to do this alone - and you don’t have to.



TODAY’S GUEST: Dr. Ajita RobinsonF

Dr. Ajita Robinson is known as The Experts’ Therapist. She is a Grief & Trauma Therapist, award-winning and bestselling author of The Gift of Grief: A Practical Guide on Navigating Loss, TedX speaker, International Speaker, and Income Strategist.

She is a first-generation trauma and poverty disruptor who helps mental health entrepreneurs create living legacies and financial freedom while helping communities heal.

You may have seen Ajita in places such as Good Morning Washington, Headspace, Wall Street Journal, Huffpost, Washington Post, CNBC, Business Insider, Bustle, Essence Wellness House, and Therapy for Black Girls.

Her Website
Her Facebook Community


Her Book:

The Gift of Grief: A Practical Guide on Navigating Grief and Loss



A list of my favorite books for an abundance mindset, and a well-lived life.

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Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

[email protected]


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