Episode 91. The Secret Shame Too Many Healers Carry - and How to Change It.

As a therapist, I’ve often felt like my job was to say out loud what everyone in the room was thinking but no one could say.

I’ve learned over time that - as uncomfortable as that can be in the moment - it helps sooooo much to just say it out loud.

Because here’s the thing.

We can’t change anything if we keep hiding what’s wrong.

If we’ve got a problem and we don’t tell anyone, or even worse, barely admit it to ourselves, we can’t do anything about it. Right?

Not only that - we often find that a lot of other people have the very same problem - which means we’re not so crazy after all.

And that same principle applies to our business.

It’s no wonder that so many therapists, healers and other wellness professionals are suffering in their private practice. Most of us have little or no business training or experience. And all of us are trained to put our clients first - even if it’s to our own detriment.

Add to that the fact that we are shamed for wanting to make $ at ALL, and you’ve got a recipe for burnout, disappointment and a business that is nothing like you wanted it to be.

So that's what I want to talk about today.

In this episode, you’ll hear not only about some of the struggles I’ve had as a private practice owner, but those that I see way too many of you suffering with as well.

I think you’ll find that whatever your hidden challenges as a business owner may be, you have a lot more company than you think.

But I want to change that. I don’t want you to suffer through private practice. I want you to enjoy it.

So I’ve got a solution. Full disclosure: in today’s episode you’ll also hear about EVOLVE, a really special experience I’ve created that will help you feel a whole lot better about things and that I hope you’ll consider being a part of.

I invite you to tune in, and just hear what I’ve got to say.

Much love,

P.S. As you listen, are you recognizing yourself in any of the stories I’ve shared here? If so, I would love to hear what resonates. Would you send me a note? Just send it to [email protected], I’ll respond personally - and thank you!



You guys have been asking me for this - and I’m excited to say
that doors for the 2024 cohort are open NOW.
Looking for your true business besties? You’ll find them here.


A Structured 7-Month Mastermind Experience
Offering Coaching, Accountability and One-of-a-Kind Support
for Advanced Practice Owners

EVOLVE offers the community you long for and the guidance you need to develop a well rounded, fully grounded, comprehensive private practice that functions well on all levels, so that its profitable, sustainable and - can I say this? - enjoyable.

This experience is only offered once a year, and is specifically designed for practice owners who are tired of just tolerating their practice, and ready to make it their IDEAL Practice©.

Are you a therapist, life coach, wellness professional or other healer in private practice? Tired of just getting by and ready for something better? Wondering how to make more money, have more time, serve your clients and still have a life?

Maybe this is what you’ve been looking for. 🙂

Click the link below and I’ll tell you all about it.


This is not a small thing; it’s an investment in your practice, and in your own personal growth. (How we do anything is how we do everything, y’all.)

But it is a cool thing - and a powerful, intimate opportunity for you to really grow not only as a practice owner, but as a human.

On this page, you’ll get most of your questions answered. For those of you who are interested in joining me, you’ll be asked to fill out a very simple application first.

This doesn’t commit you to anything - it’s just a little homework that will help you and I together determine if this is a good fit for you. Then, we should hop on a short, 15 minute call to talk it through together.

No one tells you this - but running your own business (and your private practice is your business, y’all) can be a lonely frustrating place to be.

Or, it can be a creative, expansive, and exciting experience that makes you genuinely happy. That’s what I want for you.

Check out this link to learn more. I'd love to have you with us!

(If you want to know more about how masterminds work, I talked about them here and here on the podcast. Give those a listen.)

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

[email protected]


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