Episode 51. Unlocking the Power of Authentic Marketing: A Talk with Message Strategist, Barbara Govednik

When you unlock the power of your own voice with authentic marketing, you connect with clients at a much deeper level.

And in this episode, message strategist and all ‘round marketing expert, Barbara Govednik, will help you figure out how to do that!

Among other things, you’ll learn: 

  • What we really mean when we talk about messaging at all.
  • Some of the most common mistakes practice owners make in their own marketing.
  • How to figure out what your true message even IS.
  • And ultimately, what all marketing is all about. (It’s doesn’t have to be that hard, y’all.)

This is going to be so helpful, my friends.
Bring a pen.

P.S. “Okay Wendy - I learned something!“ If that’s what you find yourself saying as you listen, would you please share a little love with a 5 star review and a few words over on Apple Podcasts or Spotify? It helps more than you can imagine. Thank you! 


Barbara Govednik is a Message Strategist, Editor and Founder of 4.23 Communication. She helps business owners uncover and tap into the power of their marketing message to propel their business.

A former corporate communications leader, she’s also the chief haikuist of 575by423, the official haiku division of 4.23 Communication. She and her husband live in the Pacific Northwest, enjoying the hiking trails, the oysters and the gorgeous views.  

You can find out more about her here: 


I'm adding a new feature to the podcast soon, and it could include you! 

It's called "Coaching Over Coffee", where one of our listeners is invited to be on the program, sharing a particular issue from their practice they’d like to get some help with. I’ll provide live coaching, which we'll then edit and share on the podcast.

This is a great way to get some help for your practice, get your work in front of more people, and inspire your peers at the same time. That’s a good thing - right? 

If you'd like to be considered,  just click here to complete a short, simple application, and I'll get right back to you to talk about it! 

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

[email protected]


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