Do You Really Want Your Marketing to Go Viral? A Fun Interview with Melissa Divaris Thompson | IP 217
What would happen if your marketing suddenly took off? Would you be ready for it?
When therapist Melissa Divaris Thompson decided to give TikTok a try, she had no idea she'd eventually build an email list of more than 90,000 people. (!)
But going viral brought more than new opportunities. It brought unexpected challenges, some hard-earned business lessons, and a few surprises along the way.
In this episode, you'll hear:
- How Melissa got started on TikTok, even though she had no idea what she was doing.
- What she learned from her first viral video, including the one mistake she won’t make again. 💡
- Why a large social media following means very little if you aren't building your own email list. (Pay attention to this one, y'all.)
- How to turn attention into genuine connections with potential clients, rather than simply chasing views.
- What happens behind the scenes when your marketing works better than you ever expected. (Gulp.) 🚀
Melissa's story is a great reminder that you don't need fancy equipment, a huge budget, or a perfectly polished presentation to get started. You do need a willingness to experiment and to pay attention to what works - so you can build a business that supports the life you want.
Ready to take a fresh look at your own marketing? Listen in, take what resonates, and just think...
What could a small experiment open up for you?
I don't know - but it's fun to think about! :)
~Wendy
P.S. If you're ready for some personalized help figuring out your next best move in business, my Quick Start Consult might be just what you need. Learn more through the link below.
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TODAY’S GUEST:
Melissa Divaris Thompson is a licensed marriage and family therapist with sixteen years of experience helping couples find their way back to each other. Trained in the Gottman Method, Emotionally Focused Therapy, AEDP, and attachment based EMDR, she's the creator of Embracing Joy Consulting and the founder of Embracing Joy Psychotherapy, a group practice based in New York City. Through her courses, digital products, and content as @melissadivaristhompson on TikTok and Instagram, she makes real relationship skills feel doable for real couples. Originally from Cape Town, South Africa, Mel lives in Virginia Beach with her husband and two kids, and she's been married over sixteen years herself.
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