5 Creative Touches to Help Your Private Practice Stand Out From the Crowd | IP 216
What if the marketing you're already doing could be more memorable, more personal, and maybe even a little more fun?
Does that sound crazy?
Maybe. But it's not. :)
You don't have to become a social media superstar or dream up some elaborate new marketing strategy to get noticed. Sometimes, all it takes is a little imagination and a willingness to do something differently. And that's what we're talking about this week on the podcast.
In this episode, you'll hear:
- How a clever $200 contest in the real estate world sparked a whole new way of thinking about marketing. 💡
- Five creative approaches to making your practice stand out, from curiosity and delight to connection, discovery, and generosity. (Soooo many ways. to play here...) ✨
- Real-life examples of simple, thoughtful marketing ideas that help potential clients and referral partners remember you - most of which come from my own experience. 🌻
- How to find a marketing approach that fits your personality, your strengths, and the kind of practice you actually want to build. (Because... isn't that the point?)
The goal isn't to pile more work onto your already overflowing to-do list. It's to bring more of YOU into the marketing you're already doing, so the right people can find you and get a sense of who you really are...
And if you've been putting off marketing because none of the usual approaches sound appealing, I'm hoping that the ideas I've shared today might give you just permission you've needed to try something completely different.
Here's my challenge for you, my friends: Grab a notebook, brainstorm a few possibilities, and circle the idea that makes you grin. Then pick ONE and give it a try. You might surprise yourself!
I certainly have done that many times... Why not you? :)
~Wendy
P.S. Next week, you'll meet Melissa DeVaris Thompson, a therapist whose creative approach to short-form video caught my attention so completely that I stalked her, lol, and invited her onto the show. You're going to love this conversation! (Share it with a friend!)
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MENTIONED
[Episode 153] Julie Jerrolds
[Episode 203] Mika Ross
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