Selling as Service: 6 Steps to a (Much) Better Sales Conversation

If the thought of "selling" in any way makes you a bit squirmy, you are SO not alone.

Most therapists and helping professionals were never taught how to have a sales conversation of any kind. And in fact, if you're anything like many of my clients, you associate selling with pressure, persuasion, or the whole "used-car sales" kind of energy.

But y'all - if you own a private practice, sales conversations are part of the job. The good news is: it doesn't have to be something you hate. Not at all.

In this episode, I'm showing you how selling can actually be an act of service instead.

In fact - I'll give you six simple steps for having an aligned sales conversation with clarity, integrity, and confidence.

In this episode, you’ll learn:

• How to tell when you’re showing up with defensive or apologetic energy, and how that hurts the process.
• Why your job is to determine whether or not you can genuinely help - not to convince someone to hire you. (In fact - that's the wrong kind of energy completely.)
• Six steps to an aligned sales conversation that are easy to understand, easy to implement, and easy to feel good about.
• Why releasing the outcome may be the most important step of all.

The most important thing you'll hear today?? Why respecting someone else's financial reality does not mean taking responsibility for it.

You owe it to yourself (and your clients) to learn how to sell from a place of service rather than sacrifice... so you can build a financially healthy practice that takes good care of your clients and takes good care of you. 🥰

And hey - if you'd like to get a sense of where your practice needs the most attention right now, I have a gift you can use! Take the free IP360 Scorecard for a quick look at all Seven Pillars of an Ideal Practice™ - what's working, what isn't, and where to focus next.

Wonder if it might be... um... sales? ;)

~Wendy

P.S. The next time someone asks what you charge, notice what happens inside you. Defensive? Apologetic? Or grounded enough to explain, invite - and release? 🫣🙌😘

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MENTIONED 

The IP360 Scorecard

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