So Whose Private Practice Is This Anyway? Reclaiming Your Authority with Kelly Higdon | IP 212
Who gets to call the shots in your private practice?
Because whether you realize it or not, there are plenty of outside forces that would be happy to answer that question for you. 🤨
In this week's wide-ranging conversation, I sat down with Kelly Higdon of ZynnyMe to talk about what’s changing in our profession – from insurance companies and venture-backed platforms to AI, certification culture, and more.
But underneath all of that was a much bigger question:
How do you hold on to your own authority as the CEO of your business in the middle of so much increasing pressure to conform?
That's what I want to explore today.
In this episode, you’ll hear…
→ Why some of the newest trends in private practice look an awful lot like the managed care playbook of the 1990s, and what that means for us as practice owners. Ugh.
→ How stepping outside the usual rules can open the door to more creative, effective – and sustainable – ways of serving your clients. (You know I loved that part!)
→ Why Kelly sometimes puts coaching clients on a “certification diet.” Made me laugh!! 😉
→ What your mind, heart, body, and spirit can tell you about the decisions you’re making in your business. #truth
→ And why human connection may matter more than ever in a world increasingly shaped by AI.
And - oh my gosh - this is soooo important. Kelly and I will also explore what happens when you stop looking outside yourself for permission (!) and start trusting what you already know.
Why? Because that's how you build a practice that serves your clients well, supports you well, and lets you run YOUR practice YOUR way.
That's what I want for you, my friend. xoxo
Join us.
~Wendy
P.S. If this conversation has you thinking about what you really want your practice to look like – and where you may have handed over more authority than you realized – let's talk.
A Quick Start Consult is 90 minutes devoted entirely to you, your practice, and whatever is getting in your way. We'll sort through what's working, what's not, and what needs to happen next so you can move forward with more clarity and confidence.
Schedule your Quick Start Consult here.
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TODAY’S GUEST
Kelly Higdon, LMFT thinks the conversation therapists avoid most is the one about whether therapy is working. As co-founder of ZynnyMe and co-creator of Business School for Therapists, they have spent twenty years teaching clinicians to measure outcomes, talk about them honestly with clients, and build practices that hold up financially because of it. Kelly co-authored Therapist Burnout and Beyond the Hour, co-hosts Starting a Private Practice, and has reached more than 100,000 clinicians worldwide. They believe private practice is one of the solutions to access, and that therapists being the worst-paid master's degree is a fixable problem, not a fact of life.
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MENTIONED
- ZynnyMe — Kelly and Miranda Palmer’s private practice training and resources.
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LET’S CONNECT: