The Real Reason Social Media Marketing Feels So Hard | IP 196

What if your marketing problem has almost nothing to do with algorithms, social media, or even consistency - at all?

In this surprisingly deep and insightful conversation, I asked content strategist and Content Queen founder Mariah MacInnes to unpack why so many practice owners struggle with marketing — especially healing arts professionals who care so much about helping people, but get super squirmy when it comes to being seen themselves! 🫣

We talked about the difference between a true marketing strategy and simply posting content, how to choose platforms that fit your personality and audience, why storytelling matters more than polished perfection, and how authenticity, mindset, and even energy impact the way people respond to your work.

If you feel like you should be online but you HATE the idea, I think you’ll like this.

It’s funny, affirming - and practical.

In this episode you’ll learn:

Why a posting schedule is NOT a marketing strategy. (New idea!)
How to choose marketing platforms that actually fit your personality and business goals.
Why therapists and healers often struggle with visibility and self-promotion. (Built in for so many of us…)
Why storytelling creates more meaningful connection than “perfect” marketing
Why no strategy is going to work unless you actually believe in the message you’re sharing

Here’s what I loved most about this conversation.

Mariah teaches that social media is less about “selling” and more about creating an authentic exchange of energy with the people you’re here to help.

And when you nail that, you’ll be able to create marketing that feels sustainable, aligned – human (!) – without burning yourself out trying to perform online.

If this one clicks for you, go through it again with a notebook close by – because Mariah dropped a ton of wisdom here.

Then - what if you chose one small step to try? Start the email list. Make your first video. Ttell the story. Post the imperfect thing…

Or just start paying attention to what your clients are already showing you every day.

Are you seeing how visibility, mindset, money, and sustainable growth are all more connected than you thought?

Good.

Because you’re exactly the kind of person I created this podcast for. :)

~Wendy

P.S. I think “Your social media is your shop window… ”is going to stick in MY head forever now!

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TODAY’S GUEST: Mariah MacInnes

Mariah MacInnes is a content strategist, entrepreneur, and the founder of Content Queen, a marketing agency and education platform focused on helping business owners create better content online. With a background in journalism, PR, and more than nine years in marketing, she’s worked across social media, podcasting, blogging, and digital storytelling. Since launching Content Queen in 2019, Mariah has built her business while traveling the world as a digital nomad—sharing both the strategy behind great content and the adventure of building a life with more freedom and flexibility.

Her Instagram: @contentqueenmariah
Her Website: www.contentqueenmariah.com

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MENTIONED:

For my interview on her podcast, Content Queen Mariah: click here.
Platforms: Insight Timer, Instagram, Facebook and Linked In
AI Tool: ChatGPT
Marketing Experts Seth Godin and Gary Vee

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