Episode 101. 7 Marketing Mistakes You Don't Want to Make

Have you ever walked into a favorite coffee shop or lunch spot and instantly felt at home?

You know what I mean. The atmosphere is just what you need right now, the food is great and the service is top of the line.

It feels SO good to find just what you want, and need, doesn't it?

That's the power of a crystal-clear message, one that says "We know what you need and we're here to provide it."

And that's a concept every private practice needs to master in their marketing.

But it’s really easy to miss the mark. In this episode, using my own experience in looking for a therapist, I'll share seven of the most common marketing mistakes I've seen among those promoting their services.

Clarity is key, y'all, and when I can't tell what you do, how you help, or who you help, you're just another face in a whole sea of profiles that all run together, and I probably won't be calling you.

But we can fix that.

With just a few simple tweaks, you can make YOUR practice stand out in a way that the clients you love, and want to serve, can see themselves in your message. And when they do? They'll be calling.

Check it out.

P.S. Which one of these mistakes do you think you might be making? Send me a note and let me know. You can reach me at [email protected]. I love hearing from you guys!



Episode 99: Beyond the Headshot: How a Brand Photo Shoot Can Fuel Business Growth with Sandra Costello

Episode 100: Celebrating 100 Episodes: A Deep Dive into our Most Popular Topic - Intentional Growth


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Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

[email protected]


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