Episode 99. Beyond the Headshot: How a Brand Photo Shoot Can Fuel Business Growth with Sandra Costello

Today we’re talking about something that can be really tricky for so many of us - and THIS time, I’m not talking about money (for once!).

Let’s start with a question.

What happens when you’re the one in front of the camera, instead of the one behind it? How do you feel about having your picture taken?

I’m talking about headshots, photography for your website, or any kind of promotional photography for your business.

If you’re anything like me, you don’t exactly love it. 🥴

(Full disclosure: I have left photo shoots in tears more than once, when I was literally just going in for a simple headshot.)

But in today’s episode, we get to hang out with portrait and branding photographer, Sandra Costello - and she gives me hope, lol. She has the most wonderful way of making her clients feel at ease in front of the camera and capturing them in a beautiful and authentic way.

With Sandra’s help, we’ll dive into the concept of a brand shoot. This is the kind of photography that goes beyond a single headshot and tells the full story of who you are and the unique gifts that you bring to those who need you. It’s the kind of asset that you need to have in your business if you want to be ready for any opportunity that comes your way. 🤩

Sandra tells us how to show up authentically in front of the camera, and how to let the photographer tell your story in a way that quickly connects with your ideal clients.

Because here’s the thing… If you want to reach more people and have more impact, people need to see you and see all the many sides of who you are and what you do.

In Sandra’s own words…

“It’s really easy to not want to put yourself out there, sure - but people can’t
access your gifts if you’re a best kept secret...”

Yeah… She’s right about that. 🤔

So let’s get into this. In this episode, we’ll talk about:

  1. The difference between a headshot and a brand shoot.
  2. Why preparation is essential, and exactly what you need to do to prepare for a brand shoot.
  3. How to look like yourself, elevated.
  4. What to focus on during the shoot, so that you show up authentically.
  5. How much you can expect to pay for a brand shoot.
  6. How to choose the perfect brand photographer for you.

As it turns out, brand photography is not all about good lighting and the right props.

According to Sandra, ENERGY is everything - because when you feel right in front of the camera, you are far more likely to love the results. And when you love your picture, it’s so much easier to put it out into the world.

So true!

This was such a fun conversation. Take a listen - then tell me if you’re ready to step beyond a single headshot and share your full story…

The world is waiting for you!

P.S. If you enjoyed this episode, please take a minute to share your 5 star review and a few words over on Apple Podcasts or even Spotify. If you’ve been meaning to do that, but keep putting it off, how about heading over there now? Then send me a screen shot so we can celebrate together! :)



Sandra Costello is a Portrait and Branding Photographer who believes every day is a gift and portraits are proof of a life well-lived. She quickly puts her clients at ease and delights in capturing fun, relaxed portraits that celebrate and elevate.

Sandra is the Chief Hugger at Sandra Costello Photography and is everyone's favorite cheerleader. She has been in business for over a decade and has created a welcoming and inclusive environment for everyone to be their most authentic selves.

Her Website



Her gift to you: How to Prepare for your Photoshoot



As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts of it to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid?

Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice(c), is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes.

Click on the link below to get your free copy today.

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