Set Boundaries. Be Happy.

Photo Credit: stephen boisvert on Flickr

“Well, I sent that email…,” she grinned.

She had a client who was absolutely draining her energy, and finally did something about it.

As an exceptionally intuitive and skillful healer, she poured everything into her work. And she knew she had to protect herself for her business to last. We developed strategies for protecting her energy – but she still had a hard time saying no.

One client required more than most, and left her exhausted. To make matters worse, his appointments were usually in the evening, adding a difficult session to an already long day.

So she sent out an email announcing a decision to change a few things, including an end to appointments after 5 p.m.

And she felt instant relief.

It took her weeks to get to that decision. And depending on your own work style, that may seem rather silly. After all, you’re the boss, right? If you don’t want to see people in the evening, then don’t!

But many of you will totally get it – because you see people at crazy hours, too. And if your cash flow is down it’s even worse.

When you are a heart-centered entrepreneur, you’re driven by the satisfaction of serving your clients. You care deeply about their results, and will go the extra mile to help them in any way you can.

And you hate saying no. :) 

Sooner or later, that will get you in trouble. Continue reading

Seven Marketing Mistakes You Don’t Want to Make

Photo Credit – Karen Roe on Flickr.

“A confused mind never buys.”


That long-standing bit of business wisdom is true. If you’re not sure what I mean by that, think about this.

What’s your favorite restaurant for breakfast or lunch?

It may be a fast food joint or the local coffee shop. Odds are, it’s a place you visit so often you’ve memorized the menu.

“I already know what I want. I’d like one of your spinach-artichoke soufflés today, okay? Thanks!”

(And if you recognize that one, tell me in the comments!)

Why do you keep going back?

The environment suits you. It’s just the kind of place that you, and others with your tastes, like. Perhaps it’s country cozy. Perhaps it’s sleek and minimalist. Whatever it is, it fits your personal style in a way you value.

Their food suits you. Perhaps it’s organic, with plenty of vegan and gluten free options. Perhaps it’s country-fried Southern comfort. Whatever it is, it fits your personal tastes in a way that just feels good.

Their schedule works for you, whether that’s for a smoothie after your 5 a.m. run, or a quick bite for your on-the-go lunch. You can count on them to be there when you want them to be.

See a pattern?

Effective marketing makes it easy for you to recognize, understand, relate to and buy the products that are right for you.

If you have a product that isn’t selling, a program no one’s attending or content no one’s reading, it could be because your marketing isn’t clear, and your prospects are confused.

Here are seven of the most common marketing mistakes of well-intended entrepreneurs that leave their prospects scratching their heads….
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Why Not Caring About Money is a Mistake

Photo Credit: Pavlina Jane on Flickr

Intention is not the same as attention,” she said.

Susan, my bookkeeper, smiled at me, as we sat outside at a little cafe. I’d just told her an awful truth, that I was not managing money nearly the way I should be. I was smart enough to know better – and I felt like a fool.

Ugh.

Cringing, I confessed that I just didn’t care about money.

I really didn’t like to think about it at all. I’d rather just trust that what I needed would somehow show up. I didn’t have the patience to look at numbers and make strategic, deliberate decisions about where money went or what I did with it.

Besides, things always worked out, didn’t they?

Maybe. Maybe not.

I may have had just a l-i-t-t-l-e wishful thinking there.
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How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)
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How to Make the Most of Any Speaking Opportunity

Photo Credit: JohnDiew0107 on Flickr

Your talk begins long before you step on to that stage.

It starts weeks, if not months, before, though many speakers don’t realize that.

Public speaking is one of the most effective tools you can use to build your business.

Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.

What in the world do I say?
What if my mind goes blank?
What if they hate me?

And on and on.

And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.

But to make speaking work for your business means you have to be more than a skilled performer.

You have to approach the talk with the strategic thinking of a marketer.

Here’s what I mean.
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