It’s hard to imagine that’s even possible, but it is.
Because running a business is a deeply personal thing to do. (Don’t let anyone tell you otherwise.) And you’ll care – a lot.
You’ll care about your income and your success. You’ll care about your clients and customers, about the quality of your work and how it’s received. You’ll care about all of it – and you’ll care way more than anyone else involved, because it’s yours.
As you should!
But there will be times, because you are emotionally involved, that something’s going to get under your skin. And when it does, you need to be careful.
As a therapist, she cared deeply about helping those in pain. Her practice was filled with people who suffered from major depression and other mental health issues. She was totally committed to helping them heal.
And the last thing she ever wanted to do was add to the pressure they already felt. So if they didn’t feel like coming in sometimes, she understood.
“Oh, I’m sorry to hear that! Take care of yourself, and I’ll see you next time then.”
She did have a cancellation policy in place. According to the agreement her clients signed, they would pay full fee for any appointments not cancelled 24 hours in advance.
Only, she never actually enforced that policy. And by the time she got to me, over half of her appointments in any given month were no-shows. Continue reading →