"How'd You Know That?": When Good Marketing Feels a Little Like Magic | IP 203

Ok - so let's get real - ok?

If there's one word that can make therapists and healers roll their eyes and groan, it's marketing.

(See? I heard you. Just then! I did!)

For so many of us, it brings up old images of pushy salesmen, unbelievable promises, and the yucky energy of trying to convince someone to buy something they don't really need.

But that’s not who we are, is it? No. It’s not.

So it’s not how we market - either. K?

In this conversation from our Summer Replay Series, couples therapist, Mika Ross, shares a refreshingly human perspective on marketing — one that has nothing to do with pretending to be someone you're not – and everything to do with helping people recognize themselves in your story.

And one idea from our conversation has stayed with me ever since we first recorded this… People don't connect with perfection. They connect with someone who understands them in a way that most don’t.

It's the moment someone reads your words and thinks:

     "How'd you know that?"

Yeah. That's where it all begins.

In this episode you'll hear:

• Why great marketing feels more like a conversation than a sales pitch.
• The powerful difference between sharing from a scar versus sharing from a wound. (I loved that so much…)
• Why your own lived experience may be one of your greatest professional assets. (Did you know this?)
• How authenticity helps your ideal clients choose you before they ever contact you.

So good.

You’ll also learn why trying to sound "professional" can sometimes create distance instead of connection.  (I have to watch that, myself.)

Mika is a pure delight.

And I think, after hearing her, you’ll stop worrying about saying that oh-so-perfect and witty thing. I think you’ll realize that all you really have to do is talk to your audience exactly the way you would in your office - as someone who gets them…

…and can help them move forward.

Enjoy. :)

~Wendy

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TODAY’S GUEST:  MIKA ROSS

Mika Ross is a licensed therapist, relationship coach, speaker, and mom to 3 who has dragged thousands of couples and individuals into better relationships, communication, and well being through her private practice, live workshops, and comprehensive online programs for 18 years. She also happens to be one funny, wicked, marketer.

Her Website
Her Podcast
Instagram
YouTube
Facebook

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WANT to BE a GUEST on the podcast?

We are currently scheduling interviews for the 2nd half of the year. If you have a clear message, an engaging style, and a heart for healers, let's meet!

Submit your application right here.