Joe Sanok: A Story of Business Success, True Worth and Personal Evolution | IP 170

Hey everyone! You’re in for a treat and a half today! 😍

On the podcast this week, I sat down with the one and only Joe Sanok, popular founder of Practice of the Practice and host of one of the most successful, longest-running podcasts in our field. Joe helps therapists build a private practice that they absolutely love … one that makes money, serves people deeply, AND doesn’t burn you out in the process.

Heading into this interview, I was eager to hear his backstory, and he did not disappoint. :)

In this episode, Joe shared how he stumbled into private practice almost by accident, and the journey that his career took to bring him all the way to where he is today … guiding and inspiring the next generation of therapists.

We're not just talking tactics and strategies here, y’all (though we cover plenty of those). We're digging into the personal evolution that happens when you grow a business.

In this episode, you'll learn:

The 3P Process Joe uses to validate every new idea he has (and how it helped him turn a $500 course idea into a $20,000 done-for-you service!).
Why you should never think of your business as your baby (and the surprising reframe that changes how you show up as an owner).
Why there are probably 10 different ways you can serve a single client… (This was such a creative way to grow your practice AND serve at a deeper level. I loved it!!)
The simple pricing rule to use when raising your rates. (Spoiler alert: might make your stomach flip! 😉)

Whether you're just starting out, growing a group practice, or wondering what's next, there's something here for you. Joe is one of the most respected leaders and teachers in the private practice world, and this interview shows why.

So give this a listen. And maybe - just maybe - start dreaming a little bigger about what your practice could become. 🤩

Lots of love,
~Wendy

P.S. What was your #1 takeaway from this conversation? Send me a DM on Facebook or an email at [email protected] and tell me. Would love to hear from you. (And if you enjoyed this episode, be sure to leave us a 5 star review too. Thanks!)

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TODAY’S GUEST: JOE SANOK

Joe Sanok, a psychotherapist, launched Practice of the Practice in 2012, first as a blog, and later as a podcast, so he could talk about what he was learning about business, marketing, and private practice. In the years since, he's sold his very successful group practice, has become an author, a keynote and TEDx speaker, a business consultant, and podcaster. His show, The Practice of the Practice Podcast, is the #1 podcast for therapists and one of the top podcasts in the world.

He's a writer who's been featured in multiple outlets and the author of Thursday is the New Friday. Joe has been named a top Therapist Resource for his podcast, blogging, and consultant services. His signature program is The Practice Academy.

His Website
His Podcast
The Practice Academy
Consulting

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