Episode 9. How to Think Like a Marketer (and Get More of the Kind of Clients You Serve Best)

“I feel like the message I keep hearing from you is that  the best way to start owning our marketing  is to start really finding that worth in ourselves…”

Yes…..!

That’s what  ALI BOEHM said on her podcast recently when I spoke about the role of marketing in a healing arts practice. Ali is a massage therapist turned business coach, who helps other massage therapists build a thriving practice that serves them financially AND energetically. 

So when she invited me to speak to her tribe about what it meant to ‘think like a marketer’, I was happy to do so. Today, I’m happy to say that she’s been kind enough to share that interview with me, so I can now bring it to you. 

In this wide-ranging episode, you’ll learn: 

  • 3 different skills you must learn in order to think like a marketer.
  • How to speak to your ideal client so that they know you understand them.
  • What it means to position yourself as an expert (and why you MUST do this).
  • What to do instead of offering a sliding scale.
  • A simple way to protect your confidence AND get some great marketing copy.
  • How to use everyday conversations to grow your practice.  

We covered a lot! 

As I have often said to my counseling clients over the years, ‘take what’s useful and leave the rest”. 

What matters most is that you get comfortable with the idea that you can shape your practice by learning how to talk about what you do, and that marketing is not, actually, as awful as we something tell ourselves it is. 

In fact, let me ask you: What do you want others to know about your work?

~Wendy
xoxo

P.S. Can you help me out?  If you enjoyed  this episode, please take 2 minutes to share a 5 star review right here where you’re listening. Your support means more than you can imagine, and helps us get discovered by others who could use this kind of encouragement. Thank you! 

MENTIONED: 

> ALI BOEHM, Host:  The Massage Business Mama Podcast
> FREE TOOL: 5 Step Formula Elevator Speech Worksheet
> NEW TX METHOD:  Acceptance and Integration Training: 

OTHER RESOURCES:

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MIND OVER MONEY©.   Click the link below to be the FIRST to be notified when we open up the doors to this fun, practical and life-changing program. Coming in January 2022, you’ll be invited first to my increasingly popular course on how to shift your mindset when it comes to wealth and abundance in your private practice.

www.wendypittsreeves.com/mind-over-money-wait-list

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COACHING: Got a problem in your practice that you’re trying to solve? Have an idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.

 www.wendypittsreeves.com/consult

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FREE RESOURCE: Are you cramming client hours into a packed day? Working hard but feel like you're still not making any money? With decades of experience, I’ve found a LOT of ways to boost your bottom line, and I’ve pulled some of my favorites together into a free guide for you. Download this today, check out what’s inside, then tell me which one you’ll try first. :)

31 Practical Ways to Increase Cash Flow In Your Private Practice
www.wendypittsreeves.com/cashflow

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