How to Write the Best Ad So You’ll Hire the Best People (Part 2) | IP 205

 

When you’re hiring, your job post announcement should be more than a bullet list of duties, hours and pay rates.

Done well, it should help you decide exactly WHO the job is for.

In Part 2 of my four-part hiring series, we shift from Clarity into Attraction, the second stage of my CAST Method™ for hiring the right people for the job.

Today, I’m walking you through the process I use to create a detailed position profile that attracts the right people — and filters out the wrong ones — way before I ever schedule an interview.

Because here’s the thing.

The best hiring ads do more than list duties and qualifications. They communicate who you are, how you work, what you value, what you expect... ...and what kind of person will thrive as part of your team.

And when you get that right? You may find yourself with the best kind of hiring problem: too many great candidates to choose from.

Like I did last time. 😎

In this episode, you’ll learn:

  • Why great hiring begins with great filtering — long before the interview.
  • The five essential parts of a strong position profile.
  • How to separate your true “have-to-haves” from your “nice-to-haves."
  • How to communicate the personality, values and working style behind the job (not just skills!)
  • One simple way to learn something important about an applicant before you ever meet. 

I’ll also show you exactly how I’ve used this approach myself — and why it brought me some of the strongest applicants I’ve ever had. 

The goal? To spend less time sorting through poor-fit candidates and more time choosing among people who could become a genuine long-term asset to your practice.

Want some help putting this into action?

I’ve created a free template that walks you through the process I’m teaching in this episode. It’s called The Perfect Position Profile, and it’s based on the framework I’ve used myself when hiring members of my own team.

Successfully. Repeatedly. Happily. :)

Grab your copy right here: www.wendypittsreeves.com/profile.

Use it as a guide to get started, make it your own, and you’ll have a hiring ad that makes ALL the difference.

Because the right people will see themselves in what you create - and that’s the start of a beautiful thing. :)

~Wendy

P.S. If you missed Part 1: Go back and check out Episode 204 first. That’s where I’ll help you  get crystal clear about what you actually need to hire for before you begin looking for who

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