Episode 164. Blogging, Video or Podcasting: Which Outreach Strategy is Right for You?

Hey there, everyone!

A common question I get from practice owners is: “What kind of content should I be creating to market my practice?” Should you be blogging? Doing video? Starting a podcast?

I get it. The options are endless, and each has its own learning curve. That’s why this week, I’m sharing my own content creation journey—the wins, the flops, and a few good lessons I’ve learned over the years.

Here’s some of what you’ll hear:

The time I hurt my hand the night before my blog was due but published anyway (and why that’s NOT the way to do marketing!).
What seven years of blogging taught me about writing for your clients—and yourself.
Why my experiment with YouTube worked… and why it didn’t.
How podcasting finally clicked as my “just right” content platform.

Most of all, you’ll learn the key questions to ask yourself when choosing the format that fits you best.

Whether you’re just starting out or ready to refresh your marketing strategy, this episode will help you get clear on where to focus your energy.

Give this a listen—I think it’ll help you breathe easier as you build your authentic online presence.

~Wendy 💜

P.S. If you’re enjoying the podcast, could you help me spread the word? Do you know 2 friends who could really use a boost of encouragement each week? Please share this episode with them. They’ll thank you!

_______________
MENTIONED:

Episode #163: I've Got a Great Logo - Does That Mean I've Got a Great Brand? A conversation with Michelle Knox.

Blue Yeti: The microphone I use for meetings, courses and coaching calls.
Samson Q2U: The mic I use for the podcast.
Auphonic: Sound engineering software
Buzzsprout: The podcast hosting I use.

_______________
FREE RESOURCE: Assess Your Progress with the IP360 SCORECARD.

As a coach of mine used to say, running a business is a full contact sport. There are SO many different parts of it to keep up with, manage, think about, and create - at every step of the way. How do you know what to work on first or where to focus your energy? How do you tell where your weaknesses are and where you're solid?

Well I’ve got you covered! The IP360 Scorecard, based on the 7 Pillars of an Ideal Practice, is designed to give you a practical, actionable, big-picture review of your practice as it stands. And you can complete it in less than 10 minutes.

Click on the link below to get your free copy today.

The IP360 Scorecard