Episode 82. Overcome Money Shame for More Success, with Profit Coach Sam Varner

Let’s talk about how to overcome money shame and boost your business profitability.

In this week’s episode on Ideal Practice, I spoke with Samantha (Sam) Varner, a straight talking profit coach and business strategist who’s changing the way we heart centered folks think about profit.

She’s got a message for us that I think we should listen to. :)

In this episode, you’ll hear…

  • Five steps you can take to overcome that persistent shame that soooo many of us have around understanding the numbers in our private practice.
  • How to understand the difference between various financial professionals, who you really DO need on your team, and who can wait. 
  • Why money doesn’t buy happiness, but what it DOES buy instead - and why you need that. 
  • The one financial book Sam says we all should read.

And perhaps more than anything else, you’ll understand how imperative it is that we make peace with profit - for everyone’s sake.

This was a fun one, y’all. Give it a listen. 

P.S.  REGISTRATION is now OPEN for 2024 ON-PURPOSE, the new online mini-retreat that I’m offering in December for therapists and other healers in private practice. This is going to be about so much more than goal setting. :)  I’ll be closing the doors soon - so if you want to come, don’t wait to sign up!

Click here to learn more and to grab your seat!



As a profit coach and money making business strategist, Sam Varner specializes in supporting six-figure service-based business owners to make profit a priority by implementing her proprietary CRUSH Formula.  A conversation with Sam is a straight talking chat about profit, business success and the drive women have inside that is ready to explode. She is open and honest about what it takes to achieve business growth well into 6 figures - and just how to tap into your hidden potential as a practice owner.





What would it be worth for you to know exactly what your intentions are, and the steps you’ll need to reach them - in order to grow your practice in 2024?

What would it be like to start the new year with a road map in hand, so you’ll know exactly WHAT to work on, and WHEN, to make those intentions real?

Join us at ON-PURPOSE 2024, a unique online planning retreat where I’m going to walk you through a process that, til now, I’ve only shared with my VIP coaching clients.

You’ll love this experience. Click here to learn more. 👈👈👈

Support the show

Wendy Pitts Reeves, LCSW
Host, Ideal Practice
Private Practice Coach and Mentor

[email protected]


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