Episode 112. Packaging for Profit: How to Boost Your Revenue and Strengthen Cash Flow with Packages


Today we are talking about packages … what they are, how to add them to your business, what they should include, and much, MUCH more!

If you have an insurance-based private practice and you’re eager to make the shift to private pay, you’ll love this episode, because we are going to talk about how you can make that payment option more attractive for your future clients (win, win!!).

And even if you’re already offering private pay, you’ll love this too, because we’re talking about how packages can enhance your revenue and strengthen your cash flow.

And don’t we ALL want that?? 🤩

You guys have heard me talk a lot here about what a difference packages can make right?  So, what does that actually mean?

Well, if you work with people repeatedly over a certain period of time, you should DEFINITELY be thinking about packaging your services.

Ok, Wendy … but what does that look like?? 🤔

Well, friend, there are so many different answers to that question - and today,

But today, I want to talk with you about how to put together your very first package.  I’ll introduce you to the concept of a simple, service-based package for your ongoing clients.

We’ll cover potential factors to consider like the package content, time, value and even some of the extras you could include.

Get ready to learn:

  • The difference between a service-based package and a signature package.
  • How I make it easy for my clients to keep seeing me long-term.
  • When less is more (and when it isn’t).
  • The unique, intangible value that you bring to your packages (and how to define it for your clients).
  • How to add value to packages in a way that doesn’t require any of your time. 😲

You’ll hear a brilliant example of how one therapist packaged her services in a way she knew her clients needed to be served. Because she knew that she could help her people, she structured her packages around her unique treatment protocol and was able to make great money doing great work.

You could do that too. :)

Finally, I have a little gift for you …

To make this easy, I’ve created a simple template tohelp you to work out what your very own packages could look like. You can find it here.

So grab a pencil, a calculator, some paper, and start playing with numbers. Let’s see what might work for your clients, AND for you.

If you need help working through this, don’t hesitate to reach out and book one of my Quick Start Consults  There is nothing I love more than helping you work on your business in this way. 😘

This simple shift can make such a big change to your practice, and it's something that you could literally have up and running tomorrow.

Give this one a listen!


P.S. If you're enjoying the podcast as much as I think you are, could you help me spread the word? Share this episode with a couple of colleagues who could use this info too. And thank you!

COACHING:  Join me for a Quick Start Consult.

Got a problem in your practice that you can’t solve? An idea you want to try but don't know where to start? A Quick Start Consult gives you access to high quality coaching without the expense of a full blown coaching commitment. I'm serious about your success - so we don't just talk about your business. We work on it - together. Click here for details.


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