How to Define Success (And reach your goals every time)

Hey there!

Whooooboy, it has been hot, hot, hot here in East Tennessee, and that heat has been challenging. Turns out, the free standing awning we bought for the camper a few weeks ago is now equally handy for making yard work tolerable. Who knew?

I’ve been thinking a lot this week about how we measure success. And for me, right now, success is being able to find a little shade, lol. 🥵 How are things where you are???

Moving on, here’s your 11:11 for today: one video, one quote, one idea, and one thing you might want to try. Enjoy!


How do you define success as a private practice owner? Is it a specific amount of revenue you want to reach? A lifestyle you want to be able to enjoy? Something else entirely? If you don’t know what you’re aiming for, how will you know when you get there?

That’s what we’re talking about in today’s video. Click below.


Success is getting what you want.
Happiness is wanting what you get.

- Dale Carnegie


Building business is hard. Don't let anyone tell you that it's not. If it was easy, more people would do it.

But you don’t do things because they’re easy. You do things because they're important, because they're a challenge, or because they bring something to the world - and to you - that matters.

In fact, it matters so much that you’re willing to take what sometimes feel like incredible risks, work what feels like crazy hours, and grow in ways that are downright uncomfortable.

I don’t know what that something is for you, but I hope you do.

Because when you are clear on that, on why your work matters, on why owning your own business matters, and on what success means to you - you will be unstoppable.


Ask a friend who’s also in business to meet for coffee sometime soon. Have a conversation about why you both made the decision to start a practice at all, and what makes it worth it to keep it going.

Sometimes, talking it through with a friend, and saying those things out loud, can help you get super clear on what success means to you. That in turn can help you evaluate how things are going, and whether you need to make a little course correction to stay on track.

I do this with friends all the time. Let me know what you learn!

And stay cool out there! 

P.S. Over in the Ideal Practice Community, we talk openly about what we want in our lives, and in our work, that would mean success for us. Want to be a part of that conversation? Click here to join.


Before her class, I didn't pay attention to the money I was making from insurance companies. I wasn't aware of my finances. I just accepted whatever came in or didn't. I was in survival mode instead of intentional mode. But my mindset shifted from being embarrassed about confidently asking to be paid! Wendy is a genuine advocate for us! She is so energetic, confident, encouraging and pushes you to do your best. She gives endless support during the course and meets you where you are...Her excitement is contagious and her success makes you KNOW you too can do it!”  
- Carla Winchester, LCSW


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