Tag Archives: Target Market

Who Said You Had to Market Like Everyone Else?

Photo courtesy of myguysmoving.com.

I’m going to let you in on a little secret.

Realtors hate doing Open Houses.

Most of them won’t say so, because they don’t want to appear rude. And of course, an Open House is a great way to get prospects in the door to see your place, right?

But if traffic is slow, an Open House can mean an entire afternoon hanging out by yourself in someone else’s spotless home, thinking about all the things on your to-do list that are waiting for you back at the office.  

So one of the most effective things a realtor can do is get other agents to visit that house. And if they can get them to come not just once, but several times – it’s even better.

So one particularly creative broker came up with an idea. Continue reading

5 Gifts Your Perfect Peeps Want You to Have

friends - by AlexYou know you have something special to offer.

Your coaching helps burned out executives get their game back.

Your real estate customers get the house they really love, even when they didn’t know what they wanted. 

The companies you serve notice a measurable increase in productivity.

Whatever it is, you believe in it, and you know what a difference it can make for the right people.

The key is knowing who those right people are.

Figuring that out is called identifying your “ideal client” or “target market”. And it may be one of those things you haven’t really thought about, especially if you’re in start up.

Heck, you may not even have a client yet, so the whole concept may sound kind of crazy.

Ideal client? What are you talking about?
ANY client right now would be ideal, seems to me…

Yeah. I get that. Really I do.

And yet, this is super important.

In fact, you need to get clear about not only who you serve, but who you don’t serve, as well.

Not because you’re not a nice person or because you don’t want to help everyone, but because there are certain clients that you know are a perfect fit for who you are, and what you do.

And you are a perfect fit for them.

When you identify the individuals (or organizations, if that’s your goal) who are exactly right for your business, all kinds of cool things happen.

For one, you’ll connect with them so easily that you’ll wonder what happened.

You’ll have an almost instant relationship, one that, handled well, will be lovely for you both.

Because in any healthy, happy relationship, the good stuff goes both ways.


And it’s easy to see what they’ll get from you.

Their lives are made better – in some very real way.  I don’t care what you do: coaching, psychotherapy, law, real estate, energy work.

One way or another, they’ll get something they really need when they work with you.

What’s not as obvious, is what you’ll get from them.

In fact, without even trying, your ideal clients have a few gifts for you, too.

1. They will give you energy.

One of the first things I found when starting my practice, was that clients I didn’t love, didn’t love me either, and didn’t stay.

So it didn’t take long before I had an entire practice of people I genuinely enjoyed.

As my business has evolved, and I’ve gotten more clear, that trend has strengthened.

Today, I really do love my clients. ALL of them.

Instead of DRAINING your energy, ideal clients bring energy to you. You’ll enjoy working with them so much that you won’t get tired.

Instead – you’ll get excited.

2. They will boost your confidence.

When you work with people you are meant to work with, they’ll get great results.

And when they get great results, you’ll be proud.

The more that happens, the more your confidence will grow.

That’s just how it goes. :)

3. They will pay you what you’re worth.

And they’ll be happy to do it.

When you attract people to you who are ideal for what you do, you magnetize your income. Rather than going after someone or chasing revenue, you’ll bring it to you.

Because when you’re really clear about who you work with (and the value you bring, as well), you’ll be able to speak to them through everything you say and do.

And when that happens, your message will resonate. Those who are a perfect fit will seek you out.

And happily hand you a check.

Yes. Really.

4. They’ll be your evangelists.

As raving fans, they’ll spread the word about you. They’ll be so dang excited about what you’ve done together that they’ll tell other people about your work.

And their enthusiasm is better than any advertising you could ever buy.

(That is what I call marketing made easy!)

5. They just flat make your life better.

Besides the fact that you’ll enjoy your work more, these clients will be easy to work with.

Because they want you to be happy too.

We all have customers who make us a little crazy every now and then. That’s inevitable, and comes with human nature.

But your ideal clients will try hard not to be crazy-makers. They’ll want to work with you in a way that works for you, and for them.

So, they get great service, real help, and problems solved.

You get all kinds of goodies too. And everybody’s happy.

I call that a win-win. :))

So – next question – do you (really) know who your ideal client is?

If not, don’t you think it’s time to figure it out?

Photo Credit: Alex on Flickr