Tag Archives: Strategy

My 7 Best Money Posts for 2017

Photo Credit: by Tax Credits on Flickr

Running a business is about a lot more than making money.

But if you’re not making any money, then you’re not really running a business, either… not one that will last, anyway.

And that’s why I talk about it so often on this blog.

If you’ve been with me for a while, then you know that week after week I do my best to bring you information that will help you be a happier, more successful entrepreneur. We talk about the importance of mindset, about marketing and systems, about hiring a team and everything else it takes to build and manage a successful business.

But my clients are a passionate bunch. They love what they do, and they do it well. And it is precisely because they come from such a heart-centered place that they are so conflicted about money.

Is it okay to want it? Is it okay to ask for it? Is it okay to get paid what we are truly worth?

And if it is, then how do we do that – and do it well?

It’s one of the areas in which we struggle the most, and have the most to learn. And I, for one, need constant reminders on how I can do a better job attracting and managing the money that flows through my business and out in to the world.

So in case you missed them, here are seven of my best posts from 2017 on all things financial – because one of them may be just what you needed to hear today.
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5 Gifts Your Perfect Peeps Want You to Have

friends - by AlexYou know you have something special to offer.

Your coaching helps burned out executives get their game back.

Your real estate customers get the house they really love, even when they didn’t know what they wanted. 

The companies you serve notice a measurable increase in productivity.

Whatever it is, you believe in it, and you know what a difference it can make for the right people.

The key is knowing who those right people are.

Figuring that out is called identifying your “ideal client” or “target market”. And it may be one of those things you haven’t really thought about, especially if you’re in start up.

Heck, you may not even have a client yet, so the whole concept may sound kind of crazy.

Ideal client? What are you talking about?
ANY client right now would be ideal, seems to me…

Yeah. I get that. Really I do.

And yet, this is super important.

In fact, you need to get clear about not only who you serve, but who you don’t serve, as well.

Not because you’re not a nice person or because you don’t want to help everyone, but because there are certain clients that you know are a perfect fit for who you are, and what you do.

And you are a perfect fit for them.

When you identify the individuals (or organizations, if that’s your goal) who are exactly right for your business, all kinds of cool things happen.

For one, you’ll connect with them so easily that you’ll wonder what happened.

You’ll have an almost instant relationship, one that, handled well, will be lovely for you both.

Because in any healthy, happy relationship, the good stuff goes both ways.

Right?

And it’s easy to see what they’ll get from you.

Their lives are made better – in some very real way.  I don’t care what you do: coaching, psychotherapy, law, real estate, energy work.

One way or another, they’ll get something they really need when they work with you.

What’s not as obvious, is what you’ll get from them.

In fact, without even trying, your ideal clients have a few gifts for you, too.

1. They will give you energy.

One of the first things I found when starting my practice, was that clients I didn’t love, didn’t love me either, and didn’t stay.

So it didn’t take long before I had an entire practice of people I genuinely enjoyed.

As my business has evolved, and I’ve gotten more clear, that trend has strengthened.

Today, I really do love my clients. ALL of them.

Instead of DRAINING your energy, ideal clients bring energy to you. You’ll enjoy working with them so much that you won’t get tired.

Instead – you’ll get excited.

2. They will boost your confidence.

When you work with people you are meant to work with, they’ll get great results.

And when they get great results, you’ll be proud.

The more that happens, the more your confidence will grow.

That’s just how it goes. :)

3. They will pay you what you’re worth.

And they’ll be happy to do it.

When you attract people to you who are ideal for what you do, you magnetize your income. Rather than going after someone or chasing revenue, you’ll bring it to you.

Because when you’re really clear about who you work with (and the value you bring, as well), you’ll be able to speak to them through everything you say and do.

And when that happens, your message will resonate. Those who are a perfect fit will seek you out.

And happily hand you a check.

Yes. Really.

4. They’ll be your evangelists.

As raving fans, they’ll spread the word about you. They’ll be so dang excited about what you’ve done together that they’ll tell other people about your work.

And their enthusiasm is better than any advertising you could ever buy.

(That is what I call marketing made easy!)

5. They just flat make your life better.

Besides the fact that you’ll enjoy your work more, these clients will be easy to work with.

Because they want you to be happy too.

We all have customers who make us a little crazy every now and then. That’s inevitable, and comes with human nature.

But your ideal clients will try hard not to be crazy-makers. They’ll want to work with you in a way that works for you, and for them.

So, they get great service, real help, and problems solved.

You get all kinds of goodies too. And everybody’s happy.

I call that a win-win. :))

So – next question – do you (really) know who your ideal client is?

If not, don’t you think it’s time to figure it out?

Photo Credit: Alex on Flickr

What is your One Thing?

Drop of Leaves - Abdul Rahman

It’s a brand new day.

And some of you are practically giddy with possibilities so bright and early in this beautiful New Year.

If you’re like many people I know – especially business owners – you’ve spent time over the last few days setting new goals, mapping out plans, dreaming about all the good things you are determined to do in 2015.

I hope you took time to Celebrate what you accomplished last year too.

But goodness – it is soooo easy to get ramped up about new beginnings, isn’t it? Each new year feels like a giant reset, a brand new chance to wipe the slate clean, take a deep breath, and try again.

I get that. Heck. I have my calendar for the year laid out in full-fledged technicolor. Spent an entire day doing it, and loved every minute.

So yes, there’s a lot to be said for taking the time to sit still, think things through, and map out our plans.

But it’s also really, really easy to get overwhelmed. So many Have-To’s, Should-Do’s Need-To’s and Want-To’s. Where in the world do you start?

Here’s the problem.

One of our unique skills as women is our ability to multitask.

We see everything at once – the Legos in the living room that need to be picked up, the last box that needs to go to the attic, the roses out back that still need trimming for the winter.

And we do the same thing in our business. We’re painfully aware of the follow-up calls we haven’t made, the content we still need to write, AND all the super-cool ideas we could be working on if we could Just. Find. The. Time.

Sometimes, that ability to see everything at once can get away from us.

Men, on the other hand, have a uniquely irritating ability to focus like a laser beam on one thing at a time. You know what I’m talking about. They step right over those Legos on their way to the TV for a 10-hour football binge.

But there are times when that ability to be super clear, to be hyper focused on one target, can actually be kind of handy.

So just for a moment, let’s try this.
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