Ordering a meal – in Asheville – is exhausting.
As a cultural hub for all things alternative, the restaurants there are particularly creative, and getting through the ordering process is an experience.
Would you prefer soy or almond milk? Gluten free? Vegan or vegetarian? You want beef? Of course. We serve local, grass-fed beef, with organic veggies on the side. How about a craft beer with that?
Oh my gosh, I think. Maybe I should just grab a granola bar….
And that experience is exactly why you need a clear sales process. Continue reading