Tag Archives: Marketing

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)

In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.

I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.

And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.

But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!

So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.

And tell me how you do with this.

How does this feel to you? Inspiring? Intimidating? Something else entirely? 

Let me know in the comments below!

How to Make the Most of Any Speaking Opportunity

Photo Credit: JohnDiew0107 on Flickr

Your talk begins long before you step on to that stage.

It starts weeks, if not months, before, though many speakers don’t realize that.

Public speaking is one of the most effective tools you can use to build your business.

Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.

What in the world do I say?
What if my mind goes blank?
What if they hate me?

And on and on.

And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.

But to make speaking work for your business means you have to be more than a skilled performer.

You have to approach the talk with the strategic thinking of a marketer.

Here’s what I mean.
Continue reading

Why You Need to Be Out There Speaking

Photo Credit: tec_estromberg on Flickr

“The buzz in the room was infectious…”

…That’s what one fellow said after a talk I gave recently to a group of entrepreneurs in Dublin, Ireland. And he was right.

I could feel their excitement, as I led them through an exercise that challenged them to get clear about their business. Though they were reluctant at first, the momentum really shifted once they got started. And afterwards, they couldn’t wait to share their aha’s, and the excitement they felt about their next steps.

Being a part of moments like that is just plain fun, and is one reason I love speaking to entrepreneurs.

But the truth is that public speaking has been one of the most effective tools I’ve used to promote almost every business I’ve ever created.

And you should be out there, speaking to your ideal clients too.

Continue reading

Who Said You Had to Market Like Everyone Else?

Photo courtesy of myguysmoving.com.

I’m going to let you in on a little secret.

Realtors hate doing Open Houses.

Most of them won’t say so, because they don’t want to appear rude. And of course, an Open House is a great way to get prospects in the door to see your place, right?

But if traffic is slow, an Open House can mean an entire afternoon hanging out by yourself in someone else’s spotless home, thinking about all the things on your to-do list that are waiting for you back at the office.  

So one of the most effective things a realtor can do is get other agents to visit that house. And if they can get them to come not just once, but several times – it’s even better.

So one particularly creative broker came up with an idea. Continue reading

12 Questions That Will Help You Plan & Promote Your Event

Photo Credit: Wendy Pitts Reeves

They filled within a couple of hours.

I’d open registration on line around seven p.m., and by nine, the trip was full.

And I did that month after month after month.

I was running a business called “Secret Adventures for Courageous Women”, a series of events designed for small groups of 8-10. Some adventures were physically challenging (hang gliding, canoeing) and some more emotionally so (lessons at an indoor shooting range).

And sometimes, it was just plain fun, like dinner and a play.

But there was a catch.

The “Secret” meant they had no idea what they were getting into. Once the group was formed, I’d tell them what to wear, what to bring, but that’s it. They would only learn what we were doing when we arrived on site.

In other words, I created monthly events that filled with clients who didn’t even know what they were buying.

Or did they? Continue reading