Tag Archives: Marketing

Who Said You Had to Market Like Everyone Else?

Photo courtesy of myguysmoving.com.

I’m going to let you in on a little secret.

Realtors hate doing Open Houses.

Most of them won’t say so, because they don’t want to appear rude. And of course, an Open House is a great way to get prospects in the door to see your place, right?

But if traffic is slow, an Open House can mean an entire afternoon hanging out by yourself in someone else’s spotless home, thinking about all the things on your to-do list that are waiting for you back at the office.  

So one of the most effective things a realtor can do is get other agents to visit that house. And if they can get them to come not just once, but several times – it’s even better.

So one particularly creative broker came up with an idea. Continue reading

12 Questions That Will Help You Plan & Promote Your Event

Photo Credit: Wendy Pitts Reeves

They filled within a couple of hours.

I’d open registration on line around seven p.m., and by nine, the trip was full.

And I did that month after month after month.

I was running a business called “Secret Adventures for Courageous Women”, a series of events designed for small groups of 8-10. Some adventures were physically challenging (hang gliding, canoeing) and some more emotionally so (lessons at an indoor shooting range).

And sometimes, it was just plain fun, like dinner and a play.

But there was a catch.

The “Secret” meant they had no idea what they were getting into. Once the group was formed, I’d tell them what to wear, what to bring, but that’s it. They would only learn what we were doing when we arrived on site.

In other words, I created monthly events that filled with clients who didn’t even know what they were buying.

Or did they? Continue reading

Why You Should Be Using Events in Your Business

Photo Credit: Robert Scoble on Flickr

“Mind blowing,” she said, “that’s all I can say.”

“Just mind blowing..”  My client shook her head as she stepped outside for a break.

We’d spent the morning looking at the whole of her business, mapping out a framework that tied it all together, and clarifying options for meeting her income goals. Though we were only half way through our day together, she already saw a clear path to the kind of money she wanted to make – and it was pretty exciting.

“You’ve said all this to me before, but I just couldn’t get it in my head. It really helps to see it in person…”

And that’s just one example of why events matter.   Continue reading

What You Need to Know Before You Start a Blog

A few years ago, I made a big decision…

… one that has impacted every day of my life since.

I decided to start this blog.

I read a statistic recently that said over 2 million new blogs are posted online every single day. That’s a lot of blogs.

Unfortunately, most of them will never be read.

And that means that too many business owners are putting too much effort into something that is a total waste of their precious time.

Ouch.
Continue reading

How to Talk About What You Do

Women Networking“So, what kind of work do you do?”, she asked…

…carefully balancing her coffee in one hand while digging out her business card with the other.

I was at a typical small business networking meeting.

You know the type.

You meet in some clean industrialized space full of neutral tones with carefully chosen abstract art on the wall.

Like being invited to the wrong birthday party, you stand around trying to figure out who the heck these people are and wondering why you’re even here. Sigh.

If it helps any, everyone else is as uncomfortable as you are. Maybe even more so. :)

But you’re not here because of what you do. You’re not here because you’re an event planner or psychotherapist or an insurance broker. Continue reading