Tag Archives: marketing strategy

Choosing a Target Market is Harder Than It Looks

Photo Credit: Tobe Gaulke on Flickr.

“When are you going to be satisfied?”, he asked.

My husband was frustrated. We’d been perfectly happy in that little house for nine years already. So what if it was getting a little crowded? What was wrong with that?

Why ask for more?

Because I wanted to grow. Because I knew we’d want the space when the kids hit adolescence.

Because I was ready for a change.

I’ve always liked variety. Even when I love something (as I did that little house) there comes a time to move to the next stage of the journey.

So it’s no surprise that I seek out variety professionally as well. As a psychotherapist, I never wanted to work in just one area, so I’ve done a lot of different things. There’s very little in mental health that I haven’t had experience with at one time or another.

And as a business coach, it’s the same. I love the variety of my clients’ businesses. Attorneys. Event decorators. Energy healers. Yoga instructors. Psychotherapists. Coaches of all kinds. Employee engagement specialists. And yes, even a biochemist.

And yet…
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