I’m going to let you in on a little secret.
Realtors hate doing Open Houses.
Most of them won’t say so, because they don’t want to appear rude. And of course, an Open House is a great way to get prospects in the door to see your place, right?
But if traffic is slow, an Open House can mean an entire afternoon hanging out by yourself in someone else’s spotless home, thinking about all the things on your to-do list that are waiting for you back at the office.
So one of the most effective things a realtor can do is get other agents to visit that house. And if they can get them to come not just once, but several times – it’s even better.
So one particularly creative broker came up with an idea. Continue reading