Tag Archives: how-to

Set Boundaries. Be Happy.

Photo Credit: stephen boisvert on Flickr

“Well, I sent that email…,” she grinned.

She had a client who was absolutely draining her energy, and finally did something about it.

As an exceptionally intuitive and skillful healer, she poured everything into her work. And she knew she had to protect herself for her business to last. We developed strategies for protecting her energy – but she still had a hard time saying no.

One client required more than most, and left her exhausted. To make matters worse, his appointments were usually in the evening, adding a difficult session to an already long day.

So she sent out an email announcing a decision to change a few things, including an end to appointments after 5 p.m.

And she felt instant relief.

It took her weeks to get to that decision. And depending on your own work style, that may seem rather silly. After all, you’re the boss, right? If you don’t want to see people in the evening, then don’t!

But many of you will totally get it – because you see people at crazy hours, too. And if your cash flow is down it’s even worse.

When you are a heart-centered entrepreneur, you’re driven by the satisfaction of serving your clients. You care deeply about their results, and will go the extra mile to help them in any way you can.

And you hate saying no. :) 

Sooner or later, that will get you in trouble. Continue reading

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)
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How to Make the Most of Any Speaking Opportunity

Photo Credit: JohnDiew0107 on Flickr

Your talk begins long before you step on to that stage.

It starts weeks, if not months, before, though many speakers don’t realize that.

Public speaking is one of the most effective tools you can use to build your business.

Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.

What in the world do I say?
What if my mind goes blank?
What if they hate me?

And on and on.

And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.

But to make speaking work for your business means you have to be more than a skilled performer.

You have to approach the talk with the strategic thinking of a marketer.

Here’s what I mean.
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What Your Small Business Should Learn from Big Business Mistakes

Photo by Alim Mohammed on Flickr

They’d lost seven million dollars in one year…

But after two years of losses, the numbers finally looked better. By the fall of 2010, Starbucks had earned $152 million, compared to that awful loss the year before.

That was a giant shift for a company many thought was dying, and the success was sweet.

But it sure wasn’t easy.

In his book Onward: How Starbucks Fought for Its Life without Losing Its Soul, Howard Schultz, Starbucks ceo (they don’t use capitals), tells a story of transformation as they went from hanging-on-by-a-thread to alive-and-thriving through the Great Recession.

It’s a powerful story, and a fascinating read.

“Personally, for the first time in a long time, I felt as if we were winning.” He writes.Not that we had won, because there is never a finish line, but that despite the odds, the brand and our partners were prevailing.”

It was the fall of 2010, and that’s what Schultz thought just before calling investors with long overdue good news.

Schultz, the company’s founder, had stepped away from the CEO role eight years earlier, when everything was going well. Starbucks was opening stores around the globe at an astonishing rate. Profits were steady and always on the increase.

Yet by 2006, he’d begun sensing an intangible change when he visited stores. Something was missing; the customer experience had shifted in ways that he could feel, but not explain. Traffic was down considerably.

Something was just flat off.

And it bothered him.

A lot.
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Income Strategy #12: Turn Your Offers into Packages

Photo Credit: FaceMePLS on Flickr

I couldn’t avoid it any longer.

I was snowed in for the rest of the week, with nowhere to go and no more excuses. My very first coaching client was eager to get started. And I knew I had to get a response to her fast.

That meant I had to create my first-ever coaching program, or ‘package’.

Why?

Because even though I’d never worked that way before, I’d knew that packages were key to building a successful coaching practice, and serving my clients best.

Because packages change EVERYTHING in your business. Continue reading