Tag Archives: how-to

How to Set – and Reach – Your Income Goals This Year [Download Included]

Photo Credit: Robert Couse-Baker on Fickr.

She was ready for something more.

We’d been working together about a year at that point, and she’d made tremendous progress. She’d stepped out to form her own law firm, developed a clear brand, made important decisions about revenue and how she wanted to serve her clients. She was even beginning to explore new lines of business that were fun and intriguing to her.

And she was making really good money.

But the hours were long, the demand high. And she was beginning to think more about how her business could serve her, instead of the other way around.

(I preach this all the time. If you’re a slave to your business, all you’ve done is give yourself another job. And who wants that?)

She wanted to travel more. Volunteer more. Ride her bike more. :)

So I suggested that she reverse engineer her income to determine what she needed to bring in, in order to create that life. What would she have to earn that would give her the freedom to pursue those other interests?

And – this was critical – how would she earn it?
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Want to Give Your Business a Check Up? Here’s How.

Photo Credit: Alan Strakey on Flickr.

I swear I could open my own office supply store.

For real.

I could start with the 25 empty notebooks in every size and color, stacks of vinyl accordion files and the giant box of colorful vinyl paper-sorters/filers/holders that are in my closet right now.

We could move on to the three boxes of file folders, the big heavy box of specialty papers in all kinds of pretty designs, and the shoebox full of highlighters, Sharpies, flip chart markers and pens.

For now, we’ll skip the Post-It notes and ‘flags’.

(I’ve considered starting a 12-Step group: Office Addicts Anonymous!)

But actually, it’s all good.

The truth is that I’ve been cleaning out that office, tossing out countless bags of trash, recyclables, and donations. This is just what’s left. And yes, that’s funny.

But it’s also better. Way better.  Continue reading

Your 7 Step Guide to Planning Content for an Entire Year (and Writing Your Blog with Ease)

Photo by Your Best Digs on Flickr

December is for Decisions.

White lights or color?
Real tree or synthetic?
Rudolph or Charlie Brown?

And if you own a business, those December decisions are critical.

This is when you decide what you want to accomplish, and what you want your business to do in the coming year.

Is it time to raise your prices? Hire new team members? Create a new program? Maybe just get more rest and have more fun? (Yes, those are business goals, too!)

Whatever your goals, careful, in-depth, advance planning is the key to making sure you reach them.

And one place this will absolutely save your sanity is in planning your blog.

Writing fresh articles and creating new content week after week can be a daunting task. So I developed a process that enables me to not only be strategic and deliberate about the content I write, but makes the actual task of writing easier.

When I sit down to write to you each week, I already know what I want to cover, and how that topic fits into my messaging as a whole – week by week, month by month, all year long.

The key is taking the time to do the work to get clear up front.

And no, that isn’t easy.

But if you’ll follow my lead, set aside a few hours and work your way through the process I outline for you here, you’ll thank me all the way through next year. :)

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Set Boundaries. Be Happy.

Photo Credit: stephen boisvert on Flickr

“Well, I sent that email…,” she grinned.

She had a client who was absolutely draining her energy, and finally did something about it.

As an exceptionally intuitive and skillful healer, she poured everything into her work. And she knew she had to protect herself for her business to last. We developed strategies for protecting her energy – but she still had a hard time saying no.

One client required more than most, and left her exhausted. To make matters worse, his appointments were usually in the evening, adding a difficult session to an already long day.

So she sent out an email announcing a decision to change a few things, including an end to appointments after 5 p.m.

And she felt instant relief.

It took her weeks to get to that decision. And depending on your own work style, that may seem rather silly. After all, you’re the boss, right? If you don’t want to see people in the evening, then don’t!

But many of you will totally get it – because you see people at crazy hours, too. And if your cash flow is down it’s even worse.

When you are a heart-centered entrepreneur, you’re driven by the satisfaction of serving your clients. You care deeply about their results, and will go the extra mile to help them in any way you can.

And you hate saying no. :) 

Sooner or later, that will get you in trouble. Continue reading

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)
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