Tag Archives: how-to

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)

In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.

I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.

And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.

But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!

So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.

And tell me how you do with this.

How does this feel to you? Inspiring? Intimidating? Something else entirely? 

Let me know in the comments below!

How to Make the Most of Any Speaking Opportunity

Photo Credit: JohnDiew0107 on Flickr

Your talk begins long before you step on to that stage.

It starts weeks, if not months, before, though many speakers don’t realize that.

Public speaking is one of the most effective tools you can use to build your business.

Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.

What in the world do I say?
What if my mind goes blank?
What if they hate me?

And on and on.

And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.

But to make speaking work for your business means you have to be more than a skilled performer.

You have to approach the talk with the strategic thinking of a marketer.

Here’s what I mean.
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What Your Small Business Should Learn from Big Business Mistakes

Photo by Alim Mohammed on Flickr

They’d lost seven million dollars in one year…

But after two years of losses, the numbers finally looked better. By the fall of 2010, Starbucks had earned $152 million, compared to that awful loss the year before.

That was a giant shift for a company many thought was dying, and the success was sweet.

But it sure wasn’t easy.

In his book Onward: How Starbucks Fought for Its Life without Losing Its Soul, Howard Schultz, Starbucks ceo (they don’t use capitals), tells a story of transformation as they went from hanging-on-by-a-thread to alive-and-thriving through the Great Recession.

It’s a powerful story, and a fascinating read.

“Personally, for the first time in a long time, I felt as if we were winning.” He writes.Not that we had won, because there is never a finish line, but that despite the odds, the brand and our partners were prevailing.”

It was the fall of 2010, and that’s what Schultz thought just before calling investors with long overdue good news.

Schultz, the company’s founder, had stepped away from the CEO role eight years earlier, when everything was going well. Starbucks was opening stores around the globe at an astonishing rate. Profits were steady and always on the increase.

Yet by 2006, he’d begun sensing an intangible change when he visited stores. Something was missing; the customer experience had shifted in ways that he could feel, but not explain. Traffic was down considerably.

Something was just flat off.

And it bothered him.

A lot.
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Income Strategy #12: Turn Your Offers into Packages

Photo Credit: FaceMePLS on Flickr

I couldn’t avoid it any longer.

I was snowed in for the rest of the week, with nowhere to go and no more excuses. My very first coaching client was eager to get started. And I knew I had to get a response to her fast.

That meant I had to create my first-ever coaching program, or ‘package’.

Why?

Because even though I’d never worked that way before, I’d knew that packages were key to building a successful coaching practice, and serving my clients best.

Because packages change EVERYTHING in your business. Continue reading

Keeping Out the Chaos: Using Systems to Manage Events

Photo Credit: Mike Mozart on Flickr

It felt a little weird, I’ll admit.

I recently attended the annual East Tennessee Women’s Leadership Summit. This event, an all day conference created to inspire, encourage and educate women leaders, has been a huge part of my life since I first started it twelve years ago.

Usually, I spend every waking moment in the final days preparing for that event. Even with systems in place, there was always a lot to do – working with volunteers, managing last minute problems, packing up a zillion supplies and preparing to host 200 women for the day.

But this year, I’ve passed the leadership on to others. For the first time ever, I got to just enjoy the program – and I actually got to eat lunch! :)

Events take a lot of work – whether they involve hundreds of people, or a single client.

And systems are your key to doing events right.

From a planning perspective, systems help prevent wasting money, time, resources and your own precious energy.

From a customer’s perspective, systems help ensure that you provide a top notch experience for them that goes smoothly all the way through.

Think of your event as having three phases: planning and preparation (before),  implementation and delivery (during), and follow-up (after).

What do you need to attend to with each phase? Where would a system make things easier? The answer to those questions varies widely depending on whether your event is live or virtual, large or small.

But let’s take a look at those phases for each key area. Continue reading