Tag Archives: great ideas

Your 7 Step Guide to Planning Content for an Entire Year (and Writing Your Blog with Ease)

Photo by Your Best Digs on Flickr

December is for Decisions.

White lights or color?
Real tree or synthetic?
Rudolph or Charlie Brown?

And if you own a business, those December decisions are critical.

This is when you decide what you want to accomplish, and what you want your business to do in the coming year.

Is it time to raise your prices? Hire new team members? Create a new program? Maybe just get more rest and have more fun? (Yes, those are business goals, too!)

Whatever your goals, careful, in-depth, advance planning is the key to making sure you reach them.

And one place this will absolutely save your sanity is in planning your blog.

Writing fresh articles and creating new content week after week can be a daunting task. So I developed a process that enables me to not only be strategic and deliberate about the content I write, but makes the actual task of writing easier.

When I sit down to write to you each week, I already know what I want to cover, and how that topic fits into my messaging as a whole – week by week, month by month, all year long.

The key is taking the time to do the work to get clear up front.

And no, that isn’t easy.

But if you’ll follow my lead, set aside a few hours and work your way through the process I outline for you here, you’ll thank me all the way through next year. :)

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Your Clients Love You – But Do You Know Why?

Photo Credit: Allen Warren on Flickr.

People don’t buy what you do – they buy why you do it.

That’s the message Simon Sinek explores in his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.”

The book is the subject of a TED Talk he gave in 2010, that has since been viewed over 35 million times.

There must be something to it, yes?

Yes, because after reading it, I found myself lying awake for hours, thinking about those core questions we all need to answer.

Why does your business exist?
Why do you do what you do?
What purpose, cause or belief keeps you going – no matter what?

What is your why?

Your WHY is a belief you hold about your business, your employees, clients and customers. It’s what sets your work apart from others in your field. It’s what matters most about the way your business shows up in the world.

It’s what drives you personally – and always has, probably since you were a kid.

It’s what makes it all worth it.

When asked why they started the business they have, many entrepreneurs will say they wanted to be their own boss, make more money, have more freedom.

And yes, those are important.

But your clients and customers don’t care about that; that’s not why they love you.

That’s not what drives them to buy your programs or tell others about your services. That’s not what draws them to you over countless other options they could choose instead.

And I’ll bet none of that really fuels your fire either.

No – it’s your heart, and the heart of your business – that does that.
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Who Said You Had to Market Like Everyone Else?

Photo courtesy of myguysmoving.com.

I’m going to let you in on a little secret.

Realtors hate doing Open Houses.

Most of them won’t say so, because they don’t want to appear rude. And of course, an Open House is a great way to get prospects in the door to see your place, right?

But if traffic is slow, an Open House can mean an entire afternoon hanging out by yourself in someone else’s spotless home, thinking about all the things on your to-do list that are waiting for you back at the office.  

So one of the most effective things a realtor can do is get other agents to visit that house. And if they can get them to come not just once, but several times – it’s even better.

So one particularly creative broker came up with an idea. Continue reading

Getting Clear is a Messy Business

Well – that was fun.

Recently, a small but intimate group of entrepreneurs gathered for my Love Your Business, Love Your Life Vision-Board Workshop. For one entire day, they gave themselves the gift of time.

Time to think.

Time to dream.

Time to imagine what was possible for their business – and what that could mean for their lives.

Their decision – to set aside sacred time to be intentional about what they want – has already begun the transformation that I know they are about to experience.
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The Most Effective Ways to Start Your Day

I drove her crazy.

And it was so much fun.

In college, I had a roommate who had a very clear, personal rule that said no one was to speak to her until she got back from her first class. To say that she was not a morning person was an understatement.

So I had a lot of fun with her.

“Good MORNING, Debbie! How are you this morning? Is this a great day, or what?!”

Yes. I was that roommate. Continue reading