December is for Decisions.
White lights or color?
Real tree or synthetic?
Rudolph or Charlie Brown?
And if you own a business, those December decisions are critical.
This is when you decide what you want to accomplish, and what you want your business to do in the coming year.
Is it time to raise your prices? Hire new team members? Create a new program? Maybe just get more rest and have more fun? (Yes, those are business goals, too!)
Whatever your goals, careful, in-depth, advance planning is the key to making sure you reach them.
And one place this will absolutely save your sanity is in planning your blog.
Writing fresh articles and creating new content week after week can be a daunting task. So I developed a process that enables me to not only be strategic and deliberate about the content I write, but makes the actual task of writing easier.
When I sit down to write to you each week, I already know what I want to cover, and how that topic fits into my messaging as a whole – week by week, month by month, all year long.
The key is taking the time to do the work to get clear up front.
And no, that isn’t easy.
But if you’ll follow my lead, set aside a few hours and work your way through the process I outline for you here, you’ll thank me all the way through next year. :)