Tag Archives: energy

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)

In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.

I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.

And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.

But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!

So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.

And tell me how you do with this.

How does this feel to you? Inspiring? Intimidating? Something else entirely? 

Let me know in the comments below!

How to Free Up Energy and Regain Momentum

Photo Credit: Michael Napoleon on Flickr

“It’s happening… I’m starting on Monday, at 6:00 a.m.”

She wrote with certainty. My sweet friend and fellow entrepreneur announced her clear intention with power – and perhaps a hint of dread :) –  in her voice.

Knowing how important mindset was to her success, she’d been searching for ways to establish a daily meditation practice that would help her start the day centered and clear.

But as a busy mom AND owner of a super successful, high intensity business, finding space for that Just. Wasn’t. Happening.

So she made a decision.

She would start small: just 10 minutes a day on weekdays. She’d post to her mastermind group online, whether she did it or not. And, she’d text me, her accountability partner, when she was done each day. In fact, we agreed we’d do this with – and for – each other.

Such a small thing. Ten minutes a day. What’s the big deal about that?

Everything.
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How to Manage Your Energy When Leading an Event

The tornado siren went off three times.

We were on day one of a family reunion, a three-day camp out at a beautiful state park in southern Alabama. My cousin, a project manager by trade, literally spent the last year planning the whole thing.

We had a special awning set up to provide shade, tons of good food, a rented speed boat AND bass boat, 100 years’ worth of family photos, a Saint Bernard…

…and now, a tropical storm and a tornado warning.

So while everyone headed to the campground bath house or other shelter, I couldn’t help but think about this week’s blog post.

I made today’s video for you right before heading to that reunion. And although this wasn’t a business event – the planning that went into it, and the energy it takes to manage it – was much the same.

And I’m not even talking about when little things like hurricanes, tornadoes and power outages hit. :) Continue reading