It’s your word.
And it’s all you need.
ONE word to lean in to, work with, listen to, learn from – for the entire year.
One word to guide you and your business into what you are called to Be over the next year.
One word to use as your North Star, as you navigate your way through what are often murky entrepreneurial waters.
And whatever it is, it’s looking for you.
When I first learned about this practice myself, I didn’t really understand it. I liked the simplicity of it…but had no idea how to find ‘my word’, nor how powerful that word would become.
So at first, it was just about logic.
I carefully considered my business goal for the year, and chose words to fit that.
That first year, it was “Deliberate”. I wanted to consciously and deliberately grow the business I had (back then) in a way that was profitable, manageable, and good for those it served.
And I did spend that year working on systems, but the ‘deliberate’ act that defined it was something else entirely. At the very end of the year, I made a significant investment (that is, a terrifying and exciting leap) into myself and my business that I’d never made before by hiring the coach I have now.
That was a big, scary, step – and definitely a ‘deliberate’ action.
But it sure wasn’t what I expected when I chose that word. Continue reading