“A confused mind never buys.”
That long-standing bit of business wisdom is true. If you’re not sure what I mean by that, think about this.
What’s your favorite restaurant for breakfast or lunch?
It may be a fast food joint or the local coffee shop. Odds are, it’s a place you visit so often you’ve memorized the menu.
“I already know what I want. I’d like one of your spinach-artichoke soufflés today, okay? Thanks!”
(And if you recognize that one, tell me in the comments!)
Why do you keep going back?
The environment suits you. It’s just the kind of place that you, and others with your tastes, like. Perhaps it’s country cozy. Perhaps it’s sleek and minimalist. Whatever it is, it fits your personal style in a way you value.
Their food suits you. Perhaps it’s organic, with plenty of vegan and gluten free options. Perhaps it’s country-fried Southern comfort. Whatever it is, it fits your personal tastes in a way that just feels good.
Their schedule works for you, whether that’s for a smoothie after your 5 a.m. run, or a quick bite for your on-the-go lunch. You can count on them to be there when you want them to be.
See a pattern?
Effective marketing makes it easy for you to recognize, understand, relate to and buy the products that are right for you.
If you have a product that isn’t selling, a program no one’s attending or content no one’s reading, it could be because your marketing isn’t clear, and your prospects are confused.
Here are seven of the most common marketing mistakes of well-intended entrepreneurs that leave their prospects scratching their heads….