Tag Archives: Business Success

Set Boundaries. Be Happy.

Photo Credit: stephen boisvert on Flickr

“Well, I sent that email…,” she grinned.

She had a client who was absolutely draining her energy, and finally did something about it.

As an exceptionally intuitive and skillful healer, she poured everything into her work. And she knew she had to protect herself for her business to last. We developed strategies for protecting her energy – but she still had a hard time saying no.

One client required more than most, and left her exhausted. To make matters worse, his appointments were usually in the evening, adding a difficult session to an already long day.

So she sent out an email announcing a decision to change a few things, including an end to appointments after 5 p.m.

And she felt instant relief.

It took her weeks to get to that decision. And depending on your own work style, that may seem rather silly. After all, you’re the boss, right? If you don’t want to see people in the evening, then don’t!

But many of you will totally get it – because you see people at crazy hours, too. And if your cash flow is down it’s even worse.

When you are a heart-centered entrepreneur, you’re driven by the satisfaction of serving your clients. You care deeply about their results, and will go the extra mile to help them in any way you can.

And you hate saying no. :) 

Sooner or later, that will get you in trouble. Continue reading

Seven Marketing Mistakes You Don’t Want to Make

Photo Credit – Karen Roe on Flickr.

“A confused mind never buys.”


That long-standing bit of business wisdom is true. If you’re not sure what I mean by that, think about this.

What’s your favorite restaurant for breakfast or lunch?

It may be a fast food joint or the local coffee shop. Odds are, it’s a place you visit so often you’ve memorized the menu.

“I already know what I want. I’d like one of your spinach-artichoke soufflés today, okay? Thanks!”

(And if you recognize that one, tell me in the comments!)

Why do you keep going back?

The environment suits you. It’s just the kind of place that you, and others with your tastes, like. Perhaps it’s country cozy. Perhaps it’s sleek and minimalist. Whatever it is, it fits your personal style in a way you value.

Their food suits you. Perhaps it’s organic, with plenty of vegan and gluten free options. Perhaps it’s country-fried Southern comfort. Whatever it is, it fits your personal tastes in a way that just feels good.

Their schedule works for you, whether that’s for a smoothie after your 5 a.m. run, or a quick bite for your on-the-go lunch. You can count on them to be there when you want them to be.

See a pattern?

Effective marketing makes it easy for you to recognize, understand, relate to and buy the products that are right for you.

If you have a product that isn’t selling, a program no one’s attending or content no one’s reading, it could be because your marketing isn’t clear, and your prospects are confused.

Here are seven of the most common marketing mistakes of well-intended entrepreneurs that leave their prospects scratching their heads….
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Why Travel Is Good for Your Brain, and Your Business

Photo credit: Jen McClurg

I hear a lot of complaints about air travel these days.

Airports are too slow. Too crowded. Too this. Too that.

But me? I love airports. I love the sheer variety of human beings and their stories that are played out on those concourses every hour. I love thinking about where they’ve all come from and where they’re all going. 

It probably helps that I love flying, too. :)

These photos are from a trip I took to upstate New York in July.  You don’t see things like this when you’re stuck behind your desk.

But it’s not just flying. I love driving just as much. Exploring a new road, wandering through a new town, driving across a new state. I find that equally fascinating. If you have an open and curious mind, just seeing the way the land changes across the miles can make you think.

I grew up with parents who loved to travel, and clearly they’ve passed that love on to me. I don’t even care about the hassle factor.

The expansion – and delight – that I experience with travel is worth whatever I have to do to get there.

But not only is travel pleasurable, it’s good for you.

As you’re reading this, I’m on yet another Adventure, exploring the land and lilting music of Ireland. While here, I’ve been invited to speak to a large group of entrepreneurs in Dublin about how they can build more confidence and be more successful in their businesses.

And I created that talk on the plane to New York last month.

Getting out of your familiar surroundings frees up physical and mental energy in ways that you probably feel, but may not recognize.

And if you’re an entrepreneur, travel is an especially effective way to get your creative juices going.

Have you been anywhere new lately? If not, you may be missing out.

Here’s what travel will do for your brain – and your business.

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How to Free Up Energy and Regain Momentum

Photo Credit: Michael Napoleon on Flickr

“It’s happening… I’m starting on Monday, at 6:00 a.m.”

She wrote with certainty. My sweet friend and fellow entrepreneur announced her clear intention with power – and perhaps a hint of dread :) –  in her voice.

Knowing how important mindset was to her success, she’d been searching for ways to establish a daily meditation practice that would help her start the day centered and clear.

But as a busy mom AND owner of a super successful, high intensity business, finding space for that Just. Wasn’t. Happening.

So she made a decision.

She would start small: just 10 minutes a day on weekdays. She’d post to her mastermind group online, whether she did it or not. And, she’d text me, her accountability partner, when she was done each day. In fact, we agreed we’d do this with – and for – each other.

Such a small thing. Ten minutes a day. What’s the big deal about that?

Everything.
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What Your Small Business Should Learn from Big Business Mistakes

Photo by Alim Mohammed on Flickr

They’d lost seven million dollars in one year…

But after two years of losses, the numbers finally looked better. By the fall of 2010, Starbucks had earned $152 million, compared to that awful loss the year before.

That was a giant shift for a company many thought was dying, and the success was sweet.

But it sure wasn’t easy.

In his book Onward: How Starbucks Fought for Its Life without Losing Its Soul, Howard Schultz, Starbucks ceo (they don’t use capitals), tells a story of transformation as they went from hanging-on-by-a-thread to alive-and-thriving through the Great Recession.

It’s a powerful story, and a fascinating read.

“Personally, for the first time in a long time, I felt as if we were winning.” He writes.Not that we had won, because there is never a finish line, but that despite the odds, the brand and our partners were prevailing.”

It was the fall of 2010, and that’s what Schultz thought just before calling investors with long overdue good news.

Schultz, the company’s founder, had stepped away from the CEO role eight years earlier, when everything was going well. Starbucks was opening stores around the globe at an astonishing rate. Profits were steady and always on the increase.

Yet by 2006, he’d begun sensing an intangible change when he visited stores. Something was missing; the customer experience had shifted in ways that he could feel, but not explain. Traffic was down considerably.

Something was just flat off.

And it bothered him.

A lot.
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