Tag Archives: business strategy

5 Magic Words That Will Help Your Business

I threw that money away. I know I did.

And it wasn’t the first time.

More than once, I’ve had someone say to me at some networking event, live conference, or in the middle of a quick cup of coffee, “Hey, I think I wanna hire you.”

And what would you expect my response to be at a time like that?

“Great! Let’s talk about what that could look like!” 
or…”Wonderful! What kind of help are you looking for?”

But oh no. Not this wise one.

The last time that happened, I said, “Wait a minute – how do you know that?! You don’t even know enough yet about what I do…!”

I practically shut the door in the face of an ideal client, literally pushing away thousands of dollars in income at the same time.

Because as soon as I’d say something lame like that, the energy shifted – and I knew it.

I’d introduced doubt: doubt in the process, doubt in their desire, doubt in their confidence in me. So of course, it usually doesn’t go well from there, either. :)

But I don’t do that any more.  
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How to Set – and Reach – Your Income Goals This Year [Download Included]

Photo Credit: Robert Couse-Baker on Fickr.

She was ready for something more.

We’d been working together about a year at that point, and she’d made tremendous progress. She’d stepped out to form her own law firm, developed a clear brand, made important decisions about revenue and how she wanted to serve her clients. She was even beginning to explore new lines of business that were fun and intriguing to her.

And she was making really good money.

But the hours were long, the demand high. And she was beginning to think more about how her business could serve her, instead of the other way around.

(I preach this all the time. If you’re a slave to your business, all you’ve done is give yourself another job. And who wants that?)

She wanted to travel more. Volunteer more. Ride her bike more. :)

So I suggested that she reverse engineer her income to determine what she needed to bring in, in order to create that life. What would she have to earn that would give her the freedom to pursue those other interests?

And – this was critical – how would she earn it?
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Want to Give Your Business a Check Up? Here’s How.

Photo Credit: Alan Strakey on Flickr.

I swear I could open my own office supply store.

For real.

I could start with the 25 empty notebooks in every size and color, stacks of vinyl accordion files and the giant box of colorful vinyl paper-sorters/filers/holders that are in my closet right now.

We could move on to the three boxes of file folders, the big heavy box of specialty papers in all kinds of pretty designs, and the shoebox full of highlighters, Sharpies, flip chart markers and pens.

For now, we’ll skip the Post-It notes and ‘flags’.

(I’ve considered starting a 12-Step group: Office Addicts Anonymous!)

But actually, it’s all good.

The truth is that I’ve been cleaning out that office, tossing out countless bags of trash, recyclables, and donations. This is just what’s left. And yes, that’s funny.

But it’s also better. Way better.  Continue reading

Choosing a Target Market is Harder Than It Looks

Photo Credit: Tobe Gaulke on Flickr.

“When are you going to be satisfied?”, he asked.

My husband was frustrated. We’d been perfectly happy in that little house for nine years already. So what if it was getting a little crowded? What was wrong with that?

Why ask for more?

Because I wanted to grow. Because I knew we’d want the space when the kids hit adolescence.

Because I was ready for a change.

I’ve always liked variety. Even when I love something (as I did that little house) there comes a time to move to the next stage of the journey.

So it’s no surprise that I seek out variety professionally as well. As a psychotherapist, I never wanted to work in just one area, so I’ve done a lot of different things. There’s very little in mental health that I haven’t had experience with at one time or another.

And as a business coach, it’s the same. I love the variety of my clients’ businesses. Attorneys. Event decorators. Energy healers. Yoga instructors. Psychotherapists. Coaches of all kinds. Employee engagement specialists. And yes, even a biochemist.

And yet…
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How to Plan Your Year (and Build Momentum in Your Business)

My annual ritual has already begun.

Armed with a fresh new planner, a legal pad, and notes from the last few calls with my coach, I sat down recently to start mapping out the calendar for next year – in detail.

I usually wait to do this during the quiet week after Christmas, but there’s a lot to sort out, so I’m starting early this year.

Many of my clients are passion-driven entrepreneurs who act on intuition more than strategy, and follow their heart more than their head. They’ll tell you that they are at their best in the moment, when they’re thinking on their feet and figuring it out as they go.

And that may be true.

But if you are serious about taking your business to the next level, you have to be more intentional about everything you do.

And a well planned calendar is the foundation on which your business is built.
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