Tag Archives: Best Practices

Choosing a Target Market is Harder Than It Looks

Photo Credit: Tobe Gaulke on Flickr.

“When are you going to be satisfied?”, he asked.

My husband was frustrated. We’d been perfectly happy in that little house for nine years already. So what if it was getting a little crowded? What was wrong with that?

Why ask for more?

Because I wanted to grow. Because I knew we’d want the space when the kids hit adolescence.

Because I was ready for a change.

I’ve always liked variety. Even when I love something (as I did that little house) there comes a time to move to the next stage of the journey.

So it’s no surprise that I seek out variety professionally as well. As a psychotherapist, I never wanted to work in just one area, so I’ve done a lot of different things. There’s very little in mental health that I haven’t had experience with at one time or another.

And as a business coach, it’s the same. I love the variety of my clients’ businesses. Attorneys. Event decorators. Energy healers. Yoga instructors. Psychotherapists. Coaches of all kinds. Employee engagement specialists. And yes, even a biochemist.

And yet…
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Keeping Out the Chaos: Using Systems to Manage Events

Photo Credit: Mike Mozart on Flickr

It felt a little weird, I’ll admit.

I recently attended the annual East Tennessee Women’s Leadership Summit. This event, an all day conference created to inspire, encourage and educate women leaders, has been a huge part of my life since I first started it twelve years ago.

Usually, I spend every waking moment in the final days preparing for that event. Even with systems in place, there was always a lot to do – working with volunteers, managing last minute problems, packing up a zillion supplies and preparing to host 200 women for the day.

But this year, I’ve passed the leadership on to others. For the first time ever, I got to just enjoy the program – and I actually got to eat lunch! :)

Events take a lot of work – whether they involve hundreds of people, or a single client.

And systems are your key to doing events right.

From a planning perspective, systems help prevent wasting money, time, resources and your own precious energy.

From a customer’s perspective, systems help ensure that you provide a top notch experience for them that goes smoothly all the way through.

Think of your event as having three phases: planning and preparation (before),  implementation and delivery (during), and follow-up (after).

What do you need to attend to with each phase? Where would a system make things easier? The answer to those questions varies widely depending on whether your event is live or virtual, large or small.

But let’s take a look at those phases for each key area. Continue reading