Choosing a Target Market is Harder Than It Looks

Photo Credit: Tobe Gaulke on Flickr.

“When are you going to be satisfied?”, he asked.

My husband was frustrated. We’d been perfectly happy in that little house for nine years already. So what if it was getting a little crowded? What was wrong with that?

Why ask for more?

Because I wanted to grow. Because I knew we’d want the space when the kids hit adolescence.

Because I was ready for a change.

I’ve always liked variety. Even when I love something (as I did that little house) there comes a time to move to the next stage of the journey.

So it’s no surprise that I seek out variety professionally as well. As a psychotherapist, I never wanted to work in just one area, so I’ve done a lot of different things. There’s very little in mental health that I haven’t had experience with at one time or another.

And as a business coach, it’s the same. I love the variety of my clients’ businesses. Attorneys. Event decorators. Energy healers. Yoga instructors. Psychotherapists. Coaches of all kinds. Employee engagement specialists. And yes, even a biochemist.

And yet…
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Allowing Your Word to Find You

It’s your word.

And it’s all you need.

ONE word to lean in to, work with, listen to, learn from – for the entire year.

One word to guide you and your business into what you are called to Be over the next year.

One word to use as your North Star, as you navigate your way through what are often murky entrepreneurial waters.

And whatever it is, it’s looking for you.

When I first learned about this practice myself, I didn’t really understand it. I liked the simplicity of it…but had no idea how to find ‘my word’, nor how powerful that word would become.

So at first, it was just about logic.

I carefully considered my business goal for the year, and chose words to fit that.

That first year, it was “Deliberate”. I wanted to consciously and deliberately grow the business I had (back then) in a way that was profitable, manageable, and good for those it served.

And I did spend that year working on systems, but the ‘deliberate’ act that defined it was something else entirely. At the very end of the year, I made a significant investment (that is, a terrifying and exciting leap) into myself and my business that I’d never made before by hiring the coach I have now.

That was a big, scary, step – and definitely a ‘deliberate’ action.

But it sure wasn’t what I expected when I chose that word. Continue reading

Rollin’ In It: A Few Thoughts About the New Year

Happy new year, dear friends…

I hope you’ve had a lovely holiday season, and that you are moving into the New Year with clarity and eager anticipation for all that is possible for you next year.

Goodness knows I see what is possible for you – and I can’t wait to watch it unfold.

By the end of this year, I expect to see you rollin’ in it – and you’ll have to watch the video to see what I mean by that. ;)

I always think of this as a magic time of year.

I call it “The Great In-Between”, that moment of stillness between what has been, and what is coming.

It’s a perfect time to stand still, take a deep breath, and tune in to our inner world.

When you’re an entrepreneur, this time takes on even more meaning.

So take a moment to step outside tonight, glance up at the mid-winter stars, and just breathe in all that space. Allow your thoughts, and spirit, to expand.

Offer a quick thanks to the Universe for who you have become in 2017 and how you have grown.

And set an intention for 2018, asking the Universe to support you as you do.

In this short video, I’ll share with you three things that I realized over the past year, some of which frustrate me – even as I understand them. I’ll also share a few intentions I’m setting for myself and my business in 2018. (So that you can hold me accountable!)

I’d love to hear the same from you.

What was one big “aha!” that added to your understanding of your business, or your self, this year?

And what is one primary intention you’re setting for your business in the coming year?

I’m not talking about resolutions. I’m not looking for rigid determination. I’m talking about who you want to be, how you want to show up, and where you want your business to go.

I’ve certainly been thinking about that myself, and I’m excited about what I see on the horizon. I hope you are too.

Oh – and at the end of the video, I shared a little “money mindset tool” that my bookkeeper sent me in the mail this week. It made me laugh, and totally sets the tone for where I think we can ALL go this year.

(Be sure to watch to the end so you see that. I think you’ll get a kick out of it too.)

And I’d love to hear from you in the comments below, so that we can support one another, and hold each other accountable over the coming weeks and months.

It’s going to be a tremendous year for taking action. I intend to make a lot happen, and I hope you’ll join me for the journey. Because although it may feel a little crazy at times, it’s all good.

And it’s going to be fun. After all, isn’t that what makes it all worth it?

I certainly think so.

Love to all, and Happy New Year!

How to Plan Your Year (and Build Momentum in Your Business)

My annual ritual has already begun.

Armed with a fresh new planner, a legal pad, and notes from the last few calls with my coach, I sat down recently to start mapping out the calendar for next year – in detail.

I usually wait to do this during the quiet week after Christmas, but there’s a lot to sort out, so I’m starting early this year.

Many of my clients are passion-driven entrepreneurs who act on intuition more than strategy, and follow their heart more than their head. They’ll tell you that they are at their best in the moment, when they’re thinking on their feet and figuring it out as they go.

And that may be true.

But if you are serious about taking your business to the next level, you have to be more intentional about everything you do.

And a well planned calendar is the foundation on which your business is built.
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Your 7 Step Guide to Planning Content for an Entire Year (and Writing Your Blog with Ease)

Photo by Your Best Digs on Flickr

December is for Decisions.

White lights or color?
Real tree or synthetic?
Rudolph or Charlie Brown?

And if you own a business, those December decisions are critical.

This is when you decide what you want to accomplish, and what you want your business to do in the coming year.

Is it time to raise your prices? Hire new team members? Create a new program? Maybe just get more rest and have more fun? (Yes, those are business goals, too!)

Whatever your goals, careful, in-depth, advance planning is the key to making sure you reach them.

And one place this will absolutely save your sanity is in planning your blog.

Writing fresh articles and creating new content week after week can be a daunting task. So I developed a process that enables me to not only be strategic and deliberate about the content I write, but makes the actual task of writing easier.

When I sit down to write to you each week, I already know what I want to cover, and how that topic fits into my messaging as a whole – week by week, month by month, all year long.

The key is taking the time to do the work to get clear up front.

And no, that isn’t easy.

But if you’ll follow my lead, set aside a few hours and work your way through the process I outline for you here, you’ll thank me all the way through next year. :)

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