They filled within a couple of hours.
I’d open registration on line around seven p.m., and by nine, the trip was full.
And I did that month after month after month.
I was running a business called “Secret Adventures for Courageous Women”, a series of events designed for small groups of 8-10. Some adventures were physically challenging (hang gliding, canoeing) and some more emotionally so (lessons at an indoor shooting range).
And sometimes, it was just plain fun, like dinner and a play.
But there was a catch.
The “Secret” meant they had no idea what they were getting into. Once the group was formed, I’d tell them what to wear, what to bring, but that’s it. They would only learn what we were doing when we arrived on site.
In other words, I created monthly events that filled with clients who didn’t even know what they were buying.
Or did they? Continue reading