It’s not really that hard.
Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.
Unless you think all that “marketing stuff” belongs to someone else, of course.
But it doesn’t. It’s yours.
If you’re in any kind of business for yourself, you’re also in the business of marketing.
I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!
And it IS true that effectively marketing your business requires a certain level of strategy and skill.
But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.
So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)
In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.
I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.
And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.
But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!
So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.
And tell me how you do with this.
How does this feel to you? Inspiring? Intimidating? Something else entirely?
Let me know in the comments below!