Category Archives: Mindset

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)

In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.

I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.

And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.

But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!

So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.

And tell me how you do with this.

How does this feel to you? Inspiring? Intimidating? Something else entirely? 

Let me know in the comments below!

Why Travel Is Good for Your Brain, and Your Business

Photo credit: Jen McClurg

I hear a lot of complaints about air travel these days.

Airports are too slow. Too crowded. Too this. Too that.

But me? I love airports. I love the sheer variety of human beings and their stories that are played out on those concourses every hour. I love thinking about where they’ve all come from and where they’re all going. 

It probably helps that I love flying, too. :)

These photos are from a trip I took to upstate New York in July.  You don’t see things like this when you’re stuck behind your desk.

But it’s not just flying. I love driving just as much. Exploring a new road, wandering through a new town, driving across a new state. I find that equally fascinating. If you have an open and curious mind, just seeing the way the land changes across the miles can make you think.

I grew up with parents who loved to travel, and clearly they’ve passed that love on to me. I don’t even care about the hassle factor.

The expansion – and delight – that I experience with travel is worth whatever I have to do to get there.

But not only is travel pleasurable, it’s good for you.

As you’re reading this, I’m on yet another Adventure, exploring the land and lilting music of Ireland. While here, I’ve been invited to speak to a large group of entrepreneurs in Dublin about how they can build more confidence and be more successful in their businesses.

And I created that talk on the plane to New York last month.

Getting out of your familiar surroundings frees up physical and mental energy in ways that you probably feel, but may not recognize.

And if you’re an entrepreneur, travel is an especially effective way to get your creative juices going.

Have you been anywhere new lately? If not, you may be missing out.

Here’s what travel will do for your brain – and your business.

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How I Became an Accidental Entrepreneur

Photo Credits: Gideon Tsang, Flickr

Perhaps your life goes like this.

You set a goal.
You make a plan.
You implement the plan.
You reach the goal.
You set another goal.

 Nice and steady. Straight up. Unwavering. Always on target.

Yeah. Not me.

I set a goal.
I make a plan.
I implement the plan.
I hit a few curves in the road.
I find a new goal I like even better.
I make a new plan.
I stumble into a stop sign.
I take a detour.
I may or may not make it back to my plan.
I may or may not make a new plan.
I reach my goal.
Or change it to another goal entirely.

I keep moving up.

It’s messy – and it may sound completely crazy.

But it works. Continue reading

How One Daily Habit Helps Sustain Your Success

I wasn’t at all sure I could still do this.

A friend invited me to join her for an overnight hike to LeConte Lodge, a roundtrip of roughly eleven miles to the top of Mt. LeConte in the Great Smoky Mountains National Park.

It was a very steep, straight up (and straight down), kind of hike. And I hadn’t done anything like that in a very long time.

But I had no intention of missing this opportunity.  So of course I said a big, happy yes.

And then, on the day of the hike, it rained.

And rained.

And rained.

It rained so hard the creeks overflowed, and new waterfalls were born where none had been before. There were times when I felt like I was hiking through a car wash, with a 1,000 foot drop-off at my side.  

And there were times when it was immensely beautiful, with water dancing off the rocks and mist in the trees.

So I slogged along in my own wet little world, tucked under rain gear, singing every rain song I could think of. (Raindrops keep fallin’ on my head…)

I tried not to think about how soggy my boots were, how hard it was to breathe, or how much farther I had to climb.

It was steep. Messy.

Intense.

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The One Thing You Must Protect – No Matter What

“I told my friend what you said…”

Uh oh. I always hold my breath when a client says something like this. What did I say this time?

“I told her about my new packages, and how you said I need to raise my rates.”

Oh. That. Well then.

“She didn’t think that was such a good idea…”

Of course she didn’t, I thought to myself. That’s why she’s not your coach.

And I set about working to repair the damage to my client’s confidence.
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