When I read my client’s update, I winced. She’d lost her biggest account, and it hurt – both her intended budget for the year, and her heart.
She was a professional, so she took it in stride. But she felt awful, and I knew it.
There could be any number of reasons why her client quit, and we reviewed several. Perhaps she wasn’t clear enough about her expectations. Perhaps she went a little too fast. Perhaps they didn’t understand the real value of what she did for them.
Perhaps she was just a little ‘too much’, a little too intense.
Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.
Unless you think all that “marketing stuff” belongs to someone else, of course.
But it doesn’t. It’s yours.
If you’re in any kind of business for yourself, you’re also in the business of marketing.
I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!
And it IS true that effectively marketing your business requires a certain level of strategy and skill.
But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.
You set a goal. You make a plan. You implement the plan. You reach the goal. You set another goal.
Nice and steady. Straight up. Unwavering. Always on target.
Yeah. Not me.
I set a goal. I make a plan. I implement the plan. I hit a few curves in the road. I find a new goal I like even better. I make a new plan. I stumble into a stop sign. I take a detour. I may or may not make it back to my plan. I may or may not make a new plan. I reach my goal. Or change it to another goal entirely.
I love loading up my car with a stack of CD’s, a thermos of coffee and a well worn map (yes, a map) laying on the front seat. Hitting the road with miles to go, miles I can drive any way I want, is a thrill I never quite grow tired of.
I can choose my path. Main roads. Back roads. Odd roads just to see where they go. No one complains, and getting lost is part of the fun. Continue reading →