Category Archives: Confidence

How to Step In to the Energy of Marketing

It’s not really that hard.

Once you start thinking like a marketer, you’ll see opportunities to spread the good word about your business everywhere you look.

Unless you think all that “marketing stuff” belongs to someone else, of course.

But it doesn’t. It’s yours. 

If you’re in any kind of business for yourself, you’re also in the business of marketing.

I know that feels daunting for some of you. Unless you have an MBA, odds are good that no one’s ever taught you how to market your work. Goodness knows they didn’t teach me anything about that in grad school!

And it IS true that effectively marketing your business requires a certain level of strategy and skill.

But even before you learn those skills and develop those strategies, you have to step into – and own – the energy of marketing.

So I’ve made this quick video for you to explain a little more about what I mean by that. (You can see it here.)

In it, I’ll share three quick tips to help you get there. The first two are focused on your mindset and how you think. The third is more about what you do. All of them are important.

I say this because I watch you. I’ve been at gatherings where you barely mention you even have a business, much less how awesome it is or what a difference you make for those you serve.

And I’ve read your posts where you talk about everything BUT your business, even though your ideal clients are right there reading them too.

But my people – you have something awesome to bring to the world. And if you don’t learn how to share that, they’ll never know!

So take a few minutes to check this out. Listen to the 3 things I encourage you to do, and the little bit of homework I want you to try this week.

And tell me how you do with this.

How does this feel to you? Inspiring? Intimidating? Something else entirely? 

Let me know in the comments below!

How I Became an Accidental Entrepreneur

Photo Credits: Gideon Tsang, Flickr

Perhaps your life goes like this.

You set a goal.
You make a plan.
You implement the plan.
You reach the goal.
You set another goal.

 Nice and steady. Straight up. Unwavering. Always on target.

Yeah. Not me.

I set a goal.
I make a plan.
I implement the plan.
I hit a few curves in the road.
I find a new goal I like even better.
I make a new plan.
I stumble into a stop sign.
I take a detour.
I may or may not make it back to my plan.
I may or may not make a new plan.
I reach my goal.
Or change it to another goal entirely.

I keep moving up.

It’s messy – and it may sound completely crazy.

But it works. Continue reading

Why Entrepreneurs Should Never Drive Alone

I love a good road trip.

I love loading up my car with a stack of CD’s, a thermos of coffee and a well worn map (yes, a map) laying on the front seat. Hitting the road with miles to go, miles I can drive any way I want, is a thrill I never quite grow tired of.

Such freedom.

I can choose my path. Main roads. Back roads. Odd roads just to see where they go. No one complains, and getting lost is part of the fun. Continue reading

The One Thing You Must Protect – No Matter What

“I told my friend what you said…”

Uh oh. I always hold my breath when a client says something like this. What did I say this time?

“I told her about my new packages, and how you said I need to raise my rates.”

Oh. That. Well then.

“She didn’t think that was such a good idea…”

Of course she didn’t, I thought to myself. That’s why she’s not your coach.

And I set about working to repair the damage to my client’s confidence.
Continue reading

Your Love-Hate Relationship with Money, and Why You Need to Fix It

There was a time when I wouldn’t even touch money.

Back when I ran a department at a top notch treatment center for troubled teens, the last thing I thought about was money. We were busy saving lives, and that’s all that mattered to me.

So when the CEO reminded me to make sure the staff were monitoring insurance benefits, that really irritated me.

Why would I care about that? That was someone else’s job. All I cared about was helping those kids.

So of course, when I started my own practice, I took that attitude with me, and ran right into trouble.
Continue reading