Your talk begins long before you step on to that stage.
It starts weeks, if not months, before, though many speakers don’t realize that.
Public speaking is one of the most effective tools you can use to build your business.
Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.
What in the world do I say?
What if my mind goes blank?
What if they hate me?
And on and on.
And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.
But to make speaking work for your business means you have to be more than a skilled performer.
You have to approach the talk with the strategic thinking of a marketer.
Here’s what I mean.