Category Archives: Business Strategy

Your Clients Love You – But Do You Know Why?

Photo Credit: Allen Warren on Flickr.

People don’t buy what you do – they buy why you do it.

That’s the message Simon Sinek explores in his book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.”

The book is the subject of a TED Talk he gave in 2010, that has since been viewed over 35 million times.

There must be something to it, yes?

Yes, because after reading it, I found myself lying awake for hours, thinking about those core questions we all need to answer.

Why does your business exist?
Why do you do what you do?
What purpose, cause or belief keeps you going – no matter what?

What is your why?

Your WHY is a belief you hold about your business, your employees, clients and customers. It’s what sets your work apart from others in your field. It’s what matters most about the way your business shows up in the world.

It’s what drives you personally – and always has, probably since you were a kid.

It’s what makes it all worth it.

When asked why they started the business they have, many entrepreneurs will say they wanted to be their own boss, make more money, have more freedom.

And yes, those are important.

But your clients and customers don’t care about that; that’s not why they love you.

That’s not what drives them to buy your programs or tell others about your services. That’s not what draws them to you over countless other options they could choose instead.

And I’ll bet none of that really fuels your fire either.

No – it’s your heart, and the heart of your business – that does that.
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Seven Marketing Mistakes You Don’t Want to Make

Photo Credit – Karen Roe on Flickr.

“A confused mind never buys.”


That long-standing bit of business wisdom is true. If you’re not sure what I mean by that, think about this.

What’s your favorite restaurant for breakfast or lunch?

It may be a fast food joint or the local coffee shop. Odds are, it’s a place you visit so often you’ve memorized the menu.

“I already know what I want. I’d like one of your spinach-artichoke soufflés today, okay? Thanks!”

(And if you recognize that one, tell me in the comments!)

Why do you keep going back?

The environment suits you. It’s just the kind of place that you, and others with your tastes, like. Perhaps it’s country cozy. Perhaps it’s sleek and minimalist. Whatever it is, it fits your personal style in a way you value.

Their food suits you. Perhaps it’s organic, with plenty of vegan and gluten free options. Perhaps it’s country-fried Southern comfort. Whatever it is, it fits your personal tastes in a way that just feels good.

Their schedule works for you, whether that’s for a smoothie after your 5 a.m. run, or a quick bite for your on-the-go lunch. You can count on them to be there when you want them to be.

See a pattern?

Effective marketing makes it easy for you to recognize, understand, relate to and buy the products that are right for you.

If you have a product that isn’t selling, a program no one’s attending or content no one’s reading, it could be because your marketing isn’t clear, and your prospects are confused.

Here are seven of the most common marketing mistakes of well-intended entrepreneurs that leave their prospects scratching their heads….
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How to Make the Most of Any Speaking Opportunity

Photo Credit: JohnDiew0107 on Flickr

Your talk begins long before you step on to that stage.

It starts weeks, if not months, before, though many speakers don’t realize that.

Public speaking is one of the most effective tools you can use to build your business.

Yet for many people, just the thought of getting in front of an audience is so stressful that all they focus on is the talk itself.

What in the world do I say?
What if my mind goes blank?
What if they hate me?

And on and on.

And yet – anyone can learn to be an effective speaker. I’ve coached many people through this over the years; I always love seeing their surprise at how well they could do with just a little help.

But to make speaking work for your business means you have to be more than a skilled performer.

You have to approach the talk with the strategic thinking of a marketer.

Here’s what I mean.
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Why You Need to Be Out There Speaking

Photo Credit: tec_estromberg on Flickr

“The buzz in the room was infectious…”

…That’s what one fellow said after a talk I gave recently to a group of entrepreneurs in Dublin, Ireland. And he was right.

I could feel their excitement, as I led them through an exercise that challenged them to get clear about their business. Though they were reluctant at first, the momentum really shifted once they got started. And afterwards, they couldn’t wait to share their aha’s, and the excitement they felt about their next steps.

Being a part of moments like that is just plain fun, and is one reason I love speaking to entrepreneurs.

But the truth is that public speaking has been one of the most effective tools I’ve used to promote almost every business I’ve ever created.

And you should be out there, speaking to your ideal clients too.

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How to Free Up Energy and Regain Momentum

Photo Credit: Michael Napoleon on Flickr

“It’s happening… I’m starting on Monday, at 6:00 a.m.”

She wrote with certainty. My sweet friend and fellow entrepreneur announced her clear intention with power – and perhaps a hint of dread :) –  in her voice.

Knowing how important mindset was to her success, she’d been searching for ways to establish a daily meditation practice that would help her start the day centered and clear.

But as a busy mom AND owner of a super successful, high intensity business, finding space for that Just. Wasn’t. Happening.

So she made a decision.

She would start small: just 10 minutes a day on weekdays. She’d post to her mastermind group online, whether she did it or not. And, she’d text me, her accountability partner, when she was done each day. In fact, we agreed we’d do this with – and for – each other.

Such a small thing. Ten minutes a day. What’s the big deal about that?

Everything.
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