Category Archives: Business Strategy

7 Steps to a (Clear, Easy, Effective) Sales Process

Photo Credit: Franck Michel on Flickr

Ordering a meal – in Asheville – is exhausting.

As a cultural hub for all things alternative, the restaurants there are particularly creative, and getting through the ordering process is an experience.

Would you prefer soy or almond milk? Gluten free? Vegan or vegetarian? You want beef? Of course. We serve local, grass-fed beef, with organic veggies on the side. How about a craft beer with that?

Oh my gosh, I think. Maybe I should just grab a granola bar….

And that experience is exactly why you need a clear sales process. Continue reading

Minding Your Money: Key Points You Should Know

Photo courtesy of ptmoney.com on Flickr

“Can I just send you $1,000 now, and start paying ahead for next time?”

Our coaching relationship was ending in a few months, but she’d already decided to renew. She’d come a long way from where she started, and she had no intention of stopping now.

I’m no longer surprised when clients choose to continue. Their growth is real, and they are a stubborn, strong-willed, committed bunch.

But paying ahead? That was new.
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What You Need to Know Before You Start a Blog

A few years ago, I made a big decision…

… one that has impacted every day of my life since.

I decided to start this blog.

I read a statistic recently that said over 2 million new blogs are posted online every single day. That’s a lot of blogs.

Unfortunately, most of them will never be read.

And that means that too many business owners are putting too much effort into something that is a total waste of their precious time.

Ouch.
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How to Talk About What You Do

Women Networking“So, what kind of work do you do?”, she asked…

…carefully balancing her coffee in one hand while digging out her business card with the other.

I was at a typical small business networking meeting.

You know the type.

You meet in some clean industrialized space full of neutral tones with carefully chosen abstract art on the wall.

Like being invited to the wrong birthday party, you stand around trying to figure out who the heck these people are and wondering why you’re even here. Sigh.

If it helps any, everyone else is as uncomfortable as you are. Maybe even more so. :)

But you’re not here because of what you do. You’re not here because you’re an event planner or psychotherapist or an insurance broker. Continue reading

5 of the Best Tools to Power Your Productivity

ToolsI just bought the coolest little tool kit.

A real one. You know, one of those canvas tote bags with lots of little places for your hammer, two screw drivers and a handy pair of pliers. Only, my toolkit is a nice gray with lavender trim.

Who knew that tools could be pretty? :)

Of course, a cool bag means nothing if the right tools aren’t tucked inside. And that applies to your business just as much as it does your home.

So I thought I’d share some of my favorite tools for running my business. Some of these I’ve used for years. Others are brand new.

I love (and use!) them all.
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